Jim White

Jim White

Founding Partner and President at RealityCheck | Market Research | Consumer Insights | Strategy
Louisville, Kentucky, United States

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Work Experience

RealityCheck - Insight Strategists

President

2022-01-01 - Present

Vistage

Member

2014-01-01 - Present

Doe Anderson

Director of Account Planning

1998-01-01 - 2002-01-01

DDB

Senior Strategic Planner

1996-01-01 - 1998-01-01

Skills

analytics information technology online qualitative focus groups ad & concept testing social media research ethnography psychological interviews segmentation profiling shopper insights quantitative research decision journey mapping consumer experiece research consumer insights consumer research market research digital ethnography

Languages

English