Iain Broome Email & Phone Number | Very Meta is my freelance content design studio, which I set up in 2017. I’m currently using my 20 years of experience on projects that aim to make public sector services better. I'm a plain English specialist and a big fan of making complex things sound simple. But as you probably know, content design is about far more than words. So it’s handy that I also enjoy getting my teeth into user research, prototyping, journey mapping and all the other gubbins needed to make products and services work well. One of the great things about working with public sector teams is I often get to pass on the stuff I know, so they can do it themselves. That might mean some good listening on my part to make sure they get the right content strategy, guidelines or even people in place. But it can also mean hands-on content design or plain English training that helps build their practical skills. See an exciting client list: verymeta.com == *The before times* I’ve been freelancing for almost seven years. I previously worked at two agencies where I earned my content chops, learnt how to interact with clients and colleagues, and lead multidisciplinary teams. Patience. Politeness. Persistence. That kind of thing. *The Workshop* Once a top 50 design agency that delivered large-scale digital projects for notable clients. I started out writing copy for Morrisons and Castrol (yikes) and ended up working on big web projects for large companies and various government departments. This was back in the late 00s, when I was already the kind of content bod who did the user research, wireframes, information architecture and lots more you might now call content design. *Yoomee* A great digital agency that worked exclusively with charities and third-sector organisations. I was senior producer, which meant organising and leading multidisciplinary teams on top of all the actual content work. I worked on web projects for clients including Eden Project, Kirklees Council, mHabitat, Save The Children and Breast Cancer Now. Yoomee is where I first got to grips with agile projects, design sprints and other ways of working that are commonplace now. == In 2019 I founded Sheffield Content Club, a free meetup for the city's many fantastic content creators. I previously organised Sheffield Tech for Good, a regular event hosted by Yoomee. Finally, my first novel is called A is for Angelica and is published by Legend Press. Reviews were very kind and include praise from The Daily Mail, Time Out and Nathan Filer, winner of the Costa Prize.

Iain Broome

Very Meta is my freelance content design studio, which I set up in 2017. I’m currently using my 20 y...
Sheffield, Sheffield, United Kingdom

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Iain Broome’s Email iain@yoomee.com

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Iain Broome’s Location Sheffield, Sheffield, United Kingdom

Iain Broome’s Current Industry Very Meta

Iain Broome’s Prior Industry Yoomee | Cornerstones Education | Sheffield Hallam University | The Workshop

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Work Experience

Very Meta

Freelance content designer

2014-04-01 00:00:00 - Present

Yoomee

Senior Digital Producer

2016-02-01 00:00:00 - 2017-02-01 00:00:00

Cornerstones Education

Communications Manager

2014-12-01 00:00:00 - 2016-02-01 00:00:00

Sheffield Hallam University

Researcher in Digital Communications

2013-01-01 00:00:00 - 2014-03-01 00:00:00

The Workshop

Copywriter and Content Manager

2006-06-01 00:00:00 - 2012-10-01 00:00:00

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FAQ About Iain Broome

Iain Broome is located at
Sheffield, Sheffield, United Kingdom

Iain Broome is a Very Meta is my freelance content design studio, which I set up in 2017. I’m currently using my 20 years of experience on projects that aim to make public sector services better. I'm a plain English specialist and a big fan of making complex things sound simple. But as you probably know, content design is about far more than words. So it’s handy that I also enjoy getting my teeth into user research, prototyping, journey mapping and all the other gubbins needed to make products and services work well. One of the great things about working with public sector teams is I often get to pass on the stuff I know, so they can do it themselves. That might mean some good listening on my part to make sure they get the right content strategy, guidelines or even people in place. But it can also mean hands-on content design or plain English training that helps build their practical skills. See an exciting client list: verymeta.com == *The before times* I’ve been freelancing for almost seven years. I previously worked at two agencies where I earned my content chops, learnt how to interact with clients and colleagues, and lead multidisciplinary teams. Patience. Politeness. Persistence. That kind of thing. *The Workshop* Once a top 50 design agency that delivered large-scale digital projects for notable clients. I started out writing copy for Morrisons and Castrol (yikes) and ended up working on big web projects for large companies and various government departments. This was back in the late 00s, when I was already the kind of content bod who did the user research, wireframes, information architecture and lots more you might now call content design. *Yoomee* A great digital agency that worked exclusively with charities and third-sector organisations. I was senior producer, which meant organising and leading multidisciplinary teams on top of all the actual content work. I worked on web projects for clients including Eden Project, Kirklees Council, mHabitat, Save The Children and Breast Cancer Now. Yoomee is where I first got to grips with agile projects, design sprints and other ways of working that are commonplace now. == In 2019 I founded Sheffield Content Club, a free meetup for the city's many fantastic content creators. I previously organised Sheffield Tech for Good, a regular event hosted by Yoomee. Finally, my first novel is called A is for Angelica and is published by Legend Press. Reviews were very kind and include praise from The Daily Mail, Time Out and Nathan Filer, winner of the Costa Prize.