Zoe Kazmierski Email & Phone Number | I'm the Senior Director of Digital Marketing for Pegasystems, a B2B enterprise software company. In this role I develop digital strategies across search, web, paid media, and email marketing to power experiences that drive engagement, brand awareness, and sales outcomes. I lead the strategy and execution of Pega's corporate website to engage audiences and create an engine for ongoing expansion and optimization. I have deep experience in managing complex digital marketing initiatives from concept to execution. Responsibilities include direction across web marketing, SEO, paid search, display advertising, email, retargeting, and digital content strategy. Provide day-to-day partnership with brand, ABM, creative, content, product marketing, development, and analytics teams. Before joining Pega, I worked at Digitas, contributing to web content strategy for Bank of America, Biogen, and Memorial Sloan Kettering Cancer Center. I am passionate about using quantitative insights (heat mapping, site analytics, AB testing, SEO data) and qualitative insights (persona research, usability testing, customer interviews) to implement data-driven decisions that enhance the customer journey. I’m always interested in hearing from former colleagues, managers, or other digital marketing professionals, so feel free to contact me if you’d like to connect.

Zoe Kazmierski

I'm the Senior Director of Digital Marketing for Pegasystems, a B2B enterprise software company. In...
Boston, Massachusetts, United States

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Zoe Kazmierski’s Location Boston, Massachusetts, United States

Zoe Kazmierski’s Current Industry Pegasystems

Zoe Kazmierski’s Prior Industry Digitaslbi | Bedfordst Martins

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Senior Director of Digital Marketing

2020-07-01 00:00:00 - Present

Lead Content Strategist

2014-07-01 00:00:00 - 2014-11-01 00:00:00

Project Manager | Online Content Specialist

2011-01-01 00:00:00 - 2012-08-01 00:00:00

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Zoe Kazmierski is a I'm the Senior Director of Digital Marketing for Pegasystems, a B2B enterprise software company. In this role I develop digital strategies across search, web, paid media, and email marketing to power experiences that drive engagement, brand awareness, and sales outcomes. I lead the strategy and execution of Pega's corporate website to engage audiences and create an engine for ongoing expansion and optimization. I have deep experience in managing complex digital marketing initiatives from concept to execution. Responsibilities include direction across web marketing, SEO, paid search, display advertising, email, retargeting, and digital content strategy. Provide day-to-day partnership with brand, ABM, creative, content, product marketing, development, and analytics teams. Before joining Pega, I worked at Digitas, contributing to web content strategy for Bank of America, Biogen, and Memorial Sloan Kettering Cancer Center. I am passionate about using quantitative insights (heat mapping, site analytics, AB testing, SEO data) and qualitative insights (persona research, usability testing, customer interviews) to implement data-driven decisions that enhance the customer journey. I’m always interested in hearing from former colleagues, managers, or other digital marketing professionals, so feel free to contact me if you’d like to connect.