Victoria Prez Pliego Del Castillo Email & Phone Number | Human, market and business analytics & insights expert with +20 years of professional track in leading Pharma and FMCG companies: Janssen, P&G, Merck Group, Mead Johnson Nutrition, Essity and PepsiCo Foods. Main strength is to translate consumer, shopper, market and category insights into knowledge that impacts and shapes the business strategy. Work experience spans local, regional and global roles; supporting a variety of businesses in very different situations: product launches, mature and stable brands, leading products with rising sales, declining businesses, and small brands with very limited budgets. Category expertise comprises RX, OTX and OTC products, infant formulas, growing up milks, milk modifiers, nutritional supplements, salty snacks, cereals, feminine care, incontinence solutions, baby diapers, toilet tissue, laundry detergents and fabric softeners, among others. Recognized for consistently building/restructuring highly effective teams, for generating a consumer-oriented culture within organizations and for being a lifelong learner. Specialties: -- Functional/team creation/restructuring; processes and methodologies standardization -- Talent development -- Category/market strategy definition (landscape and opportunity assessment, go to market excellence) -- Brand building & development (strategic target identification, brand equity assessment, creation of differentiated and meaningful positioning territories) -- Innovation pipeline (early evaluation, concept development, product qualification, in-market tracking) -- Advertising and communication assessment -- Data synthesis into strategic business/marketing insights -- Analysis of complex information stemming from multiple sources -- Multi-functional team leading -- Internal trainer/speaker

Victoria Prez Pliego Del Castillo

Human, market and business analytics & insights expert with +20 years of professional track in leadi...
Mexico City, Mexico City, Mexico

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Victoria Prez Pliego Del Castillo’s Email vdelcastillo@janssen.com

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Victoria Prez Pliego Del Castillo’s Location Mexico City, Mexico City, Mexico

Victoria Prez Pliego Del Castillo’s Current Industry Johnson And Johnson Innovative Medicine

Victoria Prez Pliego Del Castillo’s Prior Industry Procter And Gamble | Merck | Mead Johnson Nutrition | Essity | Pepsico

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Work Experience

Johnson And Johnson Innovative Medicine

Market Research & Business Insights Head - Latin America

2022-07-01 00:00:00 - Present

Procter And Gamble

Analytics & Insights Director for Rx Business - Latin America P&G Health

2018-12-01 00:00:00 - 2020-01-01 00:00:00

Merck

Market Research & Business Intelligence Head for Consumer Health - Mexico & Central America

2016-03-01 00:00:00 - 2018-11-01 00:00:00

Mead Johnson Nutrition

Market Research Director - Latin America

2011-01-01 00:00:00 - 2012-04-01 00:00:00

Essity

Consumer & Market Understanding Director - Mexico and Central America

2008-09-01 00:00:00 - 2010-12-01 00:00:00

Pepsico

Market Research Regional Manager - Latin America

2003-12-01 00:00:00 - 2005-11-01 00:00:00

Skills

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Languages

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FAQ About Victoria Prez Pliego Del Castillo

Victoria Prez Pliego Del Castillo is located at
Mexico City, Mexico City, Mexico

Victoria Prez Pliego Del Castillo is a Human, market and business analytics & insights expert with +20 years of professional track in leading Pharma and FMCG companies: Janssen, P&G, Merck Group, Mead Johnson Nutrition, Essity and PepsiCo Foods. Main strength is to translate consumer, shopper, market and category insights into knowledge that impacts and shapes the business strategy. Work experience spans local, regional and global roles; supporting a variety of businesses in very different situations: product launches, mature and stable brands, leading products with rising sales, declining businesses, and small brands with very limited budgets. Category expertise comprises RX, OTX and OTC products, infant formulas, growing up milks, milk modifiers, nutritional supplements, salty snacks, cereals, feminine care, incontinence solutions, baby diapers, toilet tissue, laundry detergents and fabric softeners, among others. Recognized for consistently building/restructuring highly effective teams, for generating a consumer-oriented culture within organizations and for being a lifelong learner. Specialties: -- Functional/team creation/restructuring; processes and methodologies standardization -- Talent development -- Category/market strategy definition (landscape and opportunity assessment, go to market excellence) -- Brand building & development (strategic target identification, brand equity assessment, creation of differentiated and meaningful positioning territories) -- Innovation pipeline (early evaluation, concept development, product qualification, in-market tracking) -- Advertising and communication assessment -- Data synthesis into strategic business/marketing insights -- Analysis of complex information stemming from multiple sources -- Multi-functional team leading -- Internal trainer/speaker

Victoria Prez Pliego Del Castillo currently works in the Johnson And Johnson Innovative Medicine |

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Victoria Prez Pliego Del Castillo has prior
experience in the following industries:
Procter And Gamble | Merck | Mead Johnson Nutrition | Essity | Pepsico

Victoria Prez Pliego Del Castillo has the following professional experience:
Johnson And Johnson Innovative Medicine | Procter And Gamble | Merck | Mead Johnson Nutrition | Essity | Pepsico