Valrie Poinsot Email & Phone Number | My expertise Driven by a deep background in Market Research, I'm passionate about brand strategies and consumer insights. I have developed an expertise in market understanding, consumer behavior, brand strategy, marketing efficiency and business opportunities. I have worked with both FMCG & Non-FMCG companies, Luxury companies, Media agencies, Retailers, leading local and global accounts. My priorities: 1) understand consumer needs and expectations through data. 2) Leverage consumer & market knowledges to support brand growth strategies. My expertise covers the entire value chain: defining research objectives, designing the study, managing the projects, analyzing, turning the results into operational recommendations and fueling strategic business decisions. I have managed studies on various brands issues: brand positioning, market drivers, in-store innovation testing, packaging testing, merchandising or promotional efficiency, advertising efficiency, identify opportunities for innovation and/or growth. My hard-skills - quantitative research: funnel, usage occasions, brand image, brand assets - social listening - shopper research, consumer research - product innovation, packaging testing - advertising / media / communication effectiveness - retailer panel, consumer panel, loyalty card data, modeling - management : direct management of teams (about fifteen people), management of projects My soft skills - strong analytical skills - pragmatic and business oriented - leadership and influence skills - autonomy, initiative, agility - enthusiastic, curious - open-minded, listening skills A little more about me … I’m a very regular runner and I participle in races, especially organized by charitable associations. I love hiking. Here are some of my summits: Kilimanjaro in Tanzania, Toubkal in Morocco, Licancabur in Bolivia, "massif des Ecrins" in France.

Valrie Poinsot

My expertise Driven by a deep background in Market Research, I'm passionate about brand strategies a...
France

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Valrie Poinsot’s Email valerie.poinsot@bbox.fr

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Valrie Poinsot’s Location France

Valrie Poinsot’s Current Industry D Codes Vp Conseil

Valrie Poinsot’s Prior Industry Ipsos | Marketingscan | Profil Conseil | Symphony Iri | Pepsico

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Work Experience

D Codes

Directrice du Pôle Etudes & Opinions

2022-07-01 00:00:00 - Present

Vp Conseil

Consumer Insights Director

2021-06-01 00:00:00 - Present

Ipsos

Head of Department Consumer Insights - Business Unit Brand Health Tracking

2019-01-01 00:00:00 - 2020-12-01 00:00:00

Marketingscan

Marketing Director - Strategic growth and brand development

2015-06-01 00:00:00 - 2018-12-01 00:00:00

Profil Conseil

Consultant in recruitment and training services (Freelance)

2005-01-01 00:00:00 - 2006-01-01 00:00:00

Symphony Iri

Senior Account Manager

2000-04-01 00:00:00 - 2003-08-01 00:00:00

Pepsico

Area Manager

1996-09-01 00:00:00 - 2000-03-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Valrie Poinsot

Valrie Poinsot is located at
France

Valrie Poinsot is a My expertise Driven by a deep background in Market Research, I'm passionate about brand strategies and consumer insights. I have developed an expertise in market understanding, consumer behavior, brand strategy, marketing efficiency and business opportunities. I have worked with both FMCG & Non-FMCG companies, Luxury companies, Media agencies, Retailers, leading local and global accounts. My priorities: 1) understand consumer needs and expectations through data. 2) Leverage consumer & market knowledges to support brand growth strategies. My expertise covers the entire value chain: defining research objectives, designing the study, managing the projects, analyzing, turning the results into operational recommendations and fueling strategic business decisions. I have managed studies on various brands issues: brand positioning, market drivers, in-store innovation testing, packaging testing, merchandising or promotional efficiency, advertising efficiency, identify opportunities for innovation and/or growth. My hard-skills - quantitative research: funnel, usage occasions, brand image, brand assets - social listening - shopper research, consumer research - product innovation, packaging testing - advertising / media / communication effectiveness - retailer panel, consumer panel, loyalty card data, modeling - management : direct management of teams (about fifteen people), management of projects My soft skills - strong analytical skills - pragmatic and business oriented - leadership and influence skills - autonomy, initiative, agility - enthusiastic, curious - open-minded, listening skills A little more about me … I’m a very regular runner and I participle in races, especially organized by charitable associations. I love hiking. Here are some of my summits: Kilimanjaro in Tanzania, Toubkal in Morocco, Licancabur in Bolivia, "massif des Ecrins" in France.