Tshwanelo Maredi Email & Phone Number | I am a passionate African Music Executive driving cultural influence at a leading DSP. In my current role as Apple Music's sub-Saharan Music editor, I am dedicated to promoting and showcasing the rich and diverse musical talent that Africa has to offer while providing a strong, unbiased editorial voice to create a first-class user experience. With my deep understanding of the African media landscape, I am able to effectively drive cultural influence and connect artists with audiences across 28 Sub-Saharan African countries, as well as the diaspora, where I work closely with artists and labels to curate playlists, organize exclusive releases, and foster collaborations that elevate African music on a global scale. Previously, I was a Music programming and marketing specialist at TRACE, where I was in charge of music programming, on-air playlist strategy, content production, original content, and marketing for TRACE Africa (Anglophone) and TRACE Urban (South Africa). During my time at TRACE, I successfully curated diverse programming that showcased the richness and diversity of African music. I implemented innovative marketing strategies to promote African artists and their work, as well as the music channels, resulting in increased audience numbers, revenue, brand visibility, and recognition. Additionally, I spearheaded the production of original content that highlighted the stories and experiences behind the music, creating a deeper connection between artists and their audience. Through strategic collaborations with international platforms and industry professionals, I facilitated opportunities for African musicians to reach new audiences and expand their fanbases. With 10+ years of experience, I am committed to championing African music and ensuring its rightful place in the global music scene. My dedication to uplifting African music has led to numerous successful partnerships and initiatives that have propelled the movement forward, and I am excited to continue my mission of amplifying African voices, nurturing talent, and fostering a vibrant global music community that celebrates the richness of African culture.

Tshwanelo Maredi

I am a passionate African Music Executive driving cultural influence at a leading DSP. In my current...
City Of Johannesburg, Gauteng, South Africa

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Tshwanelo Maredi’s Email tmaredi@trace.tv

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Tshwanelo Maredi’s Location City Of Johannesburg, Gauteng, South Africa

Tshwanelo Maredi’s Current Industry

Tshwanelo Maredi’s Prior Industry Trace | Showmax | Multichoice | 36degreesouth | Owenkessel

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Work Experience

Apple

Music Editor and Label/Artist Relations

Present

Trace

Marketing And Music Progamming Specialist

2016-04-01 00:00:00 - 2019-01-01 00:00:00

Showmax

Market Researcher And Operations Assistant

2015-03-01 00:00:00 - 2016-03-01 00:00:00

Multichoice

Projects Administrator

2014-06-01 00:00:00 - 2015-03-01 00:00:00

36degreesouth

Intern: Content Creator

2014-07-01 00:00:00 - 2014-09-01 00:00:00

Owenkessel

Strategy Intern

2013-09-01 00:00:00 - 2013-12-01 00:00:00

Skills

No Skills Available

Languages

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FAQ About Tshwanelo Maredi

Tshwanelo Maredi is located at
City Of Johannesburg, Gauteng, South Africa

Tshwanelo Maredi is a I am a passionate African Music Executive driving cultural influence at a leading DSP. In my current role as Apple Music's sub-Saharan Music editor, I am dedicated to promoting and showcasing the rich and diverse musical talent that Africa has to offer while providing a strong, unbiased editorial voice to create a first-class user experience. With my deep understanding of the African media landscape, I am able to effectively drive cultural influence and connect artists with audiences across 28 Sub-Saharan African countries, as well as the diaspora, where I work closely with artists and labels to curate playlists, organize exclusive releases, and foster collaborations that elevate African music on a global scale. Previously, I was a Music programming and marketing specialist at TRACE, where I was in charge of music programming, on-air playlist strategy, content production, original content, and marketing for TRACE Africa (Anglophone) and TRACE Urban (South Africa). During my time at TRACE, I successfully curated diverse programming that showcased the richness and diversity of African music. I implemented innovative marketing strategies to promote African artists and their work, as well as the music channels, resulting in increased audience numbers, revenue, brand visibility, and recognition. Additionally, I spearheaded the production of original content that highlighted the stories and experiences behind the music, creating a deeper connection between artists and their audience. Through strategic collaborations with international platforms and industry professionals, I facilitated opportunities for African musicians to reach new audiences and expand their fanbases. With 10+ years of experience, I am committed to championing African music and ensuring its rightful place in the global music scene. My dedication to uplifting African music has led to numerous successful partnerships and initiatives that have propelled the movement forward, and I am excited to continue my mission of amplifying African voices, nurturing talent, and fostering a vibrant global music community that celebrates the richness of African culture.