Trena Keys Email & Phone Number | “Transforming teams. Creating growth. Delivering peak performance.” Innovative, adaptable business leader known as forward-thinking visionary and strategist. Broad experience in strategic planning, business and channel development, category and brand management, global and key accounts, trade strategy, product launches and management. Proven ability to transform teams, create growth, and deliver peak performance. Earned awards for developing profitable new accounts, long-term business partnerships, and for consistently streamlining and improving operations. BBA, from Notre Dame. Core competencies include: » Sales strategy/channel management. As SVP of Sales at Southeastern Mills, led across-functional team of 35 people with 500M of revenue. Led sales strategy, planning, and execution for the Industrial Ingredients and Foodservice divisions. Built In-Store Deli division resulting in strong emerging category growth, reversing a steady decline of 23% annually for the prior four years. Initial 24-months of activities resulted in 18% CAGR. » Business development/trade marketing. As VP/GM of the Quaker, Tropicana, and Gatorade division at PepsiCo, managed 1B in net revenue. Collaborated with marketing, finance, and senior management to develop the Strategic Long-Range Plan; earned Performance with Purpose award for these efforts. As Director of Business Development, managed and led 2.5B national trade strategy and business development for Quaker Foods. » General management/sales operations. At NutraSweet, managed global account, which generated 48% of total ingredient income and 130M in annual revenue. As Manager of Sales Trade Strategy, increased retail sales 12% while decreasing consumer and trade spending by 20%. As District Sales Manager at Coca-Cola, increased sales up to 8%. Earned Broker Sales Manager of the Year. At Proctor & Gamble, served as Customer Service Manager, Market Technologist, and Sales Representative. keystr28 [at] gmail.com 706-844-6081

Trena Keys

“Transforming teams. Creating growth. Delivering peak performance.” Innovative, adaptable business...
512 Gold Shore Lane, Canton, United States

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Trena Keys’s Email tkeys@semills.com

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Trena Keys’s Location 512 Gold Shore Lane, Canton, United States

Trena Keys’s Current Industry Mane

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Work Experience

Mane

VP Business Development

2022-11-01 00:00:00 - Present

Thf

Sales and Business Development Executive

2018-10-01 00:00:00 - 2022-11-01 00:00:00

Southeastern Mills

Senior Vice President

2010-01-01 00:00:00 - 2018-06-01 00:00:00

Pepsico

Vice President of Sales / General Manager – Quaker, Tropicana, and Gatorade (QTG)

2008-01-01 00:00:00 - 2010-01-01 00:00:00

Monsanto

Director of Sales

1995-01-01 00:00:00 - 2000-01-01 00:00:00

Coca Cola Bottling Company United

District Sales Manager

1992-01-01 00:00:00 - 1995-01-01 00:00:00

Procter And Gamble

Customer Service / Sales

1986-01-01 00:00:00 - 1992-01-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Trena Keys

Trena Keys is located at
512 Gold Shore Lane, Canton, United States

Trena Keys is a “Transforming teams. Creating growth. Delivering peak performance.” Innovative, adaptable business leader known as forward-thinking visionary and strategist. Broad experience in strategic planning, business and channel development, category and brand management, global and key accounts, trade strategy, product launches and management. Proven ability to transform teams, create growth, and deliver peak performance. Earned awards for developing profitable new accounts, long-term business partnerships, and for consistently streamlining and improving operations. BBA, from Notre Dame. Core competencies include: » Sales strategy/channel management. As SVP of Sales at Southeastern Mills, led across-functional team of 35 people with 500M of revenue. Led sales strategy, planning, and execution for the Industrial Ingredients and Foodservice divisions. Built In-Store Deli division resulting in strong emerging category growth, reversing a steady decline of 23% annually for the prior four years. Initial 24-months of activities resulted in 18% CAGR. » Business development/trade marketing. As VP/GM of the Quaker, Tropicana, and Gatorade division at PepsiCo, managed 1B in net revenue. Collaborated with marketing, finance, and senior management to develop the Strategic Long-Range Plan; earned Performance with Purpose award for these efforts. As Director of Business Development, managed and led 2.5B national trade strategy and business development for Quaker Foods. » General management/sales operations. At NutraSweet, managed global account, which generated 48% of total ingredient income and 130M in annual revenue. As Manager of Sales Trade Strategy, increased retail sales 12% while decreasing consumer and trade spending by 20%. As District Sales Manager at Coca-Cola, increased sales up to 8%. Earned Broker Sales Manager of the Year. At Proctor & Gamble, served as Customer Service Manager, Market Technologist, and Sales Representative. keystr28 [at] gmail.com 706-844-6081

Trena Keys currently works in the Mane |

No Languages Available

Trena Keys has prior
experience in the following industries:
Thf | Southeastern Mills | Pepsico | Monsanto | Coca Cola Bottling Company United | Procter And Gamble

Trena Keys has the following professional experience:
Mane | Thf | Southeastern Mills | Pepsico | Monsanto | Coca Cola Bottling Company United | Procter And Gamble