Tracy Cheng Email & Phone Number | - Regional Performance Marketing Optimization Business Development I Brand Management I Event Management Tracy Cheng has led a distinguished career, having played senior roles in the media, retail, and technology sectors. As Assistant Vice President, of Marketing Digital Media of Viu, her responsibilities focus on consumer full funnel conversion strategies through performance marketing and digital optimization of the customer experience, while maximizing ROI by extending consumer lifespan and enhancing lifetime value. Before joining Viu at PCCW Media Group in 2018, Tracy served SiSGUIDE & Kigital as CEO, where she was principally involved in driving business revenue throughout Greater China. This followed her tenure at the Honeymoon Dessert Group as VP of Honeymoon Dessert, which saw her developing business in untapped areas of mainland China. Her stint as CEO of Honey Sucrey included establishing the Japanese-listed company’s first Hong Kong shop under the brand of Tokyo Milk Cheese factory, opening a new revenue stream for the group. Tracy served Nokia for eight years, latterly as Head of Marketing, and pioneered innovative digital initiatives such as KOL management, the first live and interactive Facebook show, and the first karaoke app. She holds a wealth of experience in business development, as well as devising and executing through-the-line marketing strategies, performance marketing, opening new markets, sourcing fresh revenue streams, and driving sales growth.

Tracy Cheng

- Regional Performance Marketing Optimization Business Development I Brand Management I Event Mana...
Hong Kong, Hong Kong, Hong Kong

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Tracy Cheng’s Email redochtc@yahoo.com.hk

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Tracy Cheng’s Location Hong Kong, Hong Kong, Hong Kong

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Work Experience

Viu

Avp, Marketing Digital Media- Viu

Present

Sisguide And Kigital

Chief Executive Officer

2016-07-01 00:00:00 - 2017-11-01 00:00:00

Honey Moon Dessert

Dual Role In Honeymoon Dessert Group (Vice President Of Honeymoon Dseesrt & Ceo Of Honey Sucrey)

2014-01-01 00:00:00 - 2016-06-01 00:00:00

Pccw Media

Avp

2013-06-01 00:00:00 - 2013-12-01 00:00:00

Nokia

Working In Nokia 8 Years With Last Position As Head Of Marketing

2004-10-01 00:00:00 - 2012-12-01 00:00:00

Shell Hong Kong

Marketing Manager

2002-07-01 00:00:00 - 2004-10-01 00:00:00

Bpcastrol Hong Kong

Marketing Executive

1996-08-01 00:00:00 - 2002-06-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Tracy Cheng

Tracy Cheng is located at
Hong Kong, Hong Kong, Hong Kong

Tracy Cheng is a - Regional Performance Marketing Optimization Business Development I Brand Management I Event Management Tracy Cheng has led a distinguished career, having played senior roles in the media, retail, and technology sectors. As Assistant Vice President, of Marketing Digital Media of Viu, her responsibilities focus on consumer full funnel conversion strategies through performance marketing and digital optimization of the customer experience, while maximizing ROI by extending consumer lifespan and enhancing lifetime value. Before joining Viu at PCCW Media Group in 2018, Tracy served SiSGUIDE & Kigital as CEO, where she was principally involved in driving business revenue throughout Greater China. This followed her tenure at the Honeymoon Dessert Group as VP of Honeymoon Dessert, which saw her developing business in untapped areas of mainland China. Her stint as CEO of Honey Sucrey included establishing the Japanese-listed company’s first Hong Kong shop under the brand of Tokyo Milk Cheese factory, opening a new revenue stream for the group. Tracy served Nokia for eight years, latterly as Head of Marketing, and pioneered innovative digital initiatives such as KOL management, the first live and interactive Facebook show, and the first karaoke app. She holds a wealth of experience in business development, as well as devising and executing through-the-line marketing strategies, performance marketing, opening new markets, sourcing fresh revenue streams, and driving sales growth.

Tracy Cheng currently works in the

No Languages Available

Tracy Cheng has prior
experience in the following industries:
Sisguide And Kigital | Honey Moon Dessert | Pccw Media | Nokia | Shell Hong Kong | Bpcastrol Hong Kong

Tracy Cheng has the following professional experience:
Viu | Sisguide And Kigital | Honey Moon Dessert | Pccw Media | Nokia | Shell Hong Kong | Bpcastrol Hong Kong