Tony Temple Email & Phone Number | ECD at DirectionGroup Having spent the last ten years evangelizing about the death of B2B, I now have the opportunity to walk the talk. Marketing, and most especially B2B marketing, has to accept its fate. We now live in a 280 character, 24/7, globally connected and networked world. This means: - The tired (but safe) passive language has to go. - Bland, first-base ideas have to go. - Predictable, cookie cutter campaign planning has to go. - Trite, generic imagery has to go. - The jargon and TLAs* have to go. - Lame wordplay and marketing speak has to go. - Finally, many, many words have to go. I have promoted ‘You and me, not B2B’ in an effort to inspire a more consumer style of marketing. One that engages the viewer with a considered single-minded vision. Not the multi-headed Medusa of B2B propositions that instantly turn viewers to stone. At DirectionGroup, I am perfectly placed to make the change for a variety of B2B organizations. I can now directly affect a more human approach. I can help build degrees of separation between our clients and those nuanced competitors who’ve yet to see the light. If you want to be part of the revolution, drop me a line. As for B2C, we’ve got that and we’ve been human in that department forever. *Three Letter Acronyms

Tony Temple

ECD at DirectionGroup Having spent the last ten years evangelizing about the death of B2B, I now ha...
United Kingdom

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Executive Creative Director

2020-02-01 00:00:00 - Present

Executive Creative Director

2018-01-01 00:00:00 - 2020-02-01 00:00:00

Vice President: Head of Brand Development and Creative Direction

2013-01-01 00:00:00 - 2017-01-01 00:00:00

Global Creative Director and Head of Brand

2008-07-01 00:00:00 - 2012-12-01 00:00:00

Creative Director

2006-01-01 00:00:00 - 2008-01-01 00:00:00

Creative Director

2000-01-01 00:00:00 - 2006-01-01 00:00:00

Creative director/Co-founder

1981-01-01 00:00:00 - 1992-01-01 00:00:00

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Tony Temple is a ECD at DirectionGroup Having spent the last ten years evangelizing about the death of B2B, I now have the opportunity to walk the talk. Marketing, and most especially B2B marketing, has to accept its fate. We now live in a 280 character, 24/7, globally connected and networked world. This means: - The tired (but safe) passive language has to go. - Bland, first-base ideas have to go. - Predictable, cookie cutter campaign planning has to go. - Trite, generic imagery has to go. - The jargon and TLAs* have to go. - Lame wordplay and marketing speak has to go. - Finally, many, many words have to go. I have promoted ‘You and me, not B2B’ in an effort to inspire a more consumer style of marketing. One that engages the viewer with a considered single-minded vision. Not the multi-headed Medusa of B2B propositions that instantly turn viewers to stone. At DirectionGroup, I am perfectly placed to make the change for a variety of B2B organizations. I can now directly affect a more human approach. I can help build degrees of separation between our clients and those nuanced competitors who’ve yet to see the light. If you want to be part of the revolution, drop me a line. As for B2C, we’ve got that and we’ve been human in that department forever. *Three Letter Acronyms