Tony Barr Email & Phone Number | Transformational leader with 20+ years of success positioning global teams to drive sustained brand differentiation and profitable growth. Strategic change agent focussed on highly impactful strategies and execution. Influential communicator; constructive in challenging status quo, whilst always focused on team cohesion and motivation. Aligns diverse groups with emotional intelligence. Passionate mentor committed to developing future commercial leaders and fostering inclusive workplace cultures. • Enabled Wendy’s to stabilise and recover from -30% COVID sales decline across MEA and APAC by overhauling marketing, menu strategy and brand communications which led to +13% sales increase in 2022 vs 2019 (pre-COVID). • Led +50% volume growth and 100% boost to advertising ROI while serving as Global Senior Brand Director for Pepsi-Lipton, 2.4B brand within PepsiCo-Unilever joint venture. • Transformed PepsiCo’s marketing strategy for 1B portfolio across Asia Pacific that encompassed 90% of regional volume which led to double-digit revenue and profit growth in flat category. Excited by opportunities to take companies and brands to their maximum potential by building bold customer-first, profitable strategies and growth plans.

Tony Barr

Transformational leader with 20+ years of success positioning global teams to drive sustained brand...
Wendys, London, United Kingdom

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Tony Barr’s Location Wendys, London, United Kingdom

Tony Barr’s Current Industry Beentheredonethat Self Employed

Tony Barr’s Prior Industry The Wendys | Meta | Pepsico | Unilever

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Member of the BeenThereDoneThat Partner Network

2024-03-01 00:00:00 - Present

Global Brand Strategy Consultant

2023-04-01 00:00:00 - Present

Senior International Marketing Director APMEA & Europe

2018-01-01 00:00:00 - 2023-03-01 00:00:00

Senior Global Marketing Director - Lipton Ice Tea

2011-01-01 00:00:00 - 2014-01-01 00:00:00

Various Roles - UK and Australia

1994-01-01 00:00:00 - 2002-01-01 00:00:00

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Tony Barr is a Transformational leader with 20+ years of success positioning global teams to drive sustained brand differentiation and profitable growth. Strategic change agent focussed on highly impactful strategies and execution. Influential communicator; constructive in challenging status quo, whilst always focused on team cohesion and motivation. Aligns diverse groups with emotional intelligence. Passionate mentor committed to developing future commercial leaders and fostering inclusive workplace cultures. • Enabled Wendy’s to stabilise and recover from -30% COVID sales decline across MEA and APAC by overhauling marketing, menu strategy and brand communications which led to +13% sales increase in 2022 vs 2019 (pre-COVID). • Led +50% volume growth and 100% boost to advertising ROI while serving as Global Senior Brand Director for Pepsi-Lipton, 2.4B brand within PepsiCo-Unilever joint venture. • Transformed PepsiCo’s marketing strategy for 1B portfolio across Asia Pacific that encompassed 90% of regional volume which led to double-digit revenue and profit growth in flat category. Excited by opportunities to take companies and brands to their maximum potential by building bold customer-first, profitable strategies and growth plans.