FAQ About Tom Hafen

• What is Tom Hafen's address?

  Tom Hafen is located at
  New York City Metropolitan Area, New York City Metropolitan Area, United States

• What is Tom Hafen's job title?

  Tom Hafen is a As a results-driven marketing executive with 15+ years of global experience, I’ve orchestrated transformative marketing strategies that propel brands to new heights. My journey has been a dynamic blend of strategic vision, data-driven insights, and creative execution. My Story: 🚀 World Class Marketing Experience Across CPG, Tech, and Financial Services I’ve transformed brands large and small at GEICO, Goldman Sachs, Microsoft, Nestle, and Procter and Gamble. My career spans the marketing landscape across diverse industries—technology, consumer goods, and Fortune 500 giants. 🌐 P&L and Retail Experience. I believe that marketing is most effective when you solve business problems by solving customer problems. This has come from 13 years of managing a P&L at P&G/Nestle as well as transforming brands at iconic companies like GEICO and Goldman Sachs. I have strong retail background in both e-commerce and traditional. Co-developed and launched exclusive products at Amazon, Wal-Mart, and Target while working extensively with retail buyers and internal sales teams. Currently working with the CMO of GEICO to transform one of the world’s largest and most iconic brands and have leveraged data and analytics to revamp end-to-end customer experience to drive loyalty and lifetime value. Also partnered with the CMO of Goldman Sachs to develop end-to-end customer journey and brand strategy. 📈 Impactful Achievements: • Driving ROI Through Digital Transformations: Orchestrated digital transformations that delivered a 50% increase in acquisition efficiencies while driving all time high in brand awareness and affinity. • Brand Revival: Transformed declining market share into a thriving brand through strategic repositioning and compelling storytelling. • Customer Journey Architect: Mapped end-to-end customer experiences, driving loyalty and lifetime value. 🌱 Aspirations: • Strategic Leadership: My goal is to lead marketing teams at the highest level. I endeavor to shape the organization’s vision, aligning marketing efforts with business imperatives. • Innovation Evangelist: I’m passionate about emerging technologies—AI, AR, and predictive analytics. I envision marketing as a dynamic fusion of art and science. • Mentor and Thought Leaders: Led and mentored large marketing teams; MBA/Ph.D from the University of Chicago. Concurrent appointment as Lecturer in Management at both Yale and Columbia Universities.

• What industry does Tom Hafen currently work in?

  Tom Hafen currently works in the Geico | Yale University | Columbia University In The City Of New York |

• Which languages does Tom Hafen speak?

  No Languages Available

• Which industries has Tom Hafen previously worked in?

  Tom Hafen has prior
  experience in the following industries:
  Goldman Sachs | Nestle | Microsoft | Procter And Gamble | Kraft Foods | The Walt Disney

• What is Tom Hafen’s work experience?

  Tom Hafen has the following professional experience:
  Geico | Yale University | Columbia University In The City Of New York | Goldman Sachs | Nestle | Microsoft | Procter And Gamble | Kraft Foods | The Walt Disney

• How can I find Tom Hafen on LinkedIn?

  You can view Tom Hafen’s LinkedIn profile at LinkedIn URL

• What are Tom Hafen’s work email addresses?

  Tom Hafen’s work email
  addresses are
  tom.hafen@geico.com

• What company does Tom Hafen work for?

  Geico | Yale University | Columbia University In The City Of New York |