Ting Ting Cheng Email & Phone Number | Passionate about Product Management and Brand Marketing with a record of achievement in Business Strategy Development, Product Development, Brand Building, Sales and Marketing. Manages global multicultural teams with success in brand relaunch that revitalize product appeal, inspire consumer interest, and drive market share growth through the utilization of innovative digital sales and marketing campaigns. Passion in building own brand products from ground up, revitalizing stagnant brands, and developing pipeline strategies for private label brands such as Staples Brands, national brands such as SharkNinja, Midea, Eureka and LifeStraw. What motivates me: Problem Solving through team work and devotion to success Reinvigorating legacy brands and products Launching innovative product strategies and pipeline Creating fun, captivating digital marketing campaigns Leading high-performance global teams while driving engagement and delivering results Specialties: Global Business Development International Project Management Change Management (M&A, TSA) Business Transformation Global Market Expansion Global Team Building & Leadership Procurement Vendor Relationship Management Digital Sales & Marketing Brand Identification New Product Analysis, Assortment & Launch

Ting Ting Cheng

Passionate about Product Management and Brand Marketing with a record of achievement in Business Str...
Greater Boston, Greater Boston, United States

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Ting Ting Cheng’s Email tcheng@lifestraw.com

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Ting Ting Cheng’s Location Greater Boston, Greater Boston, United States

Ting Ting Cheng’s Current Industry Lifestraw

Ting Ting Cheng’s Prior Industry Cvs Health | Midea America | Sharkninja | Staples

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Vice President, Products

2021-09-01 00:00:00 - Present

Director, Product Management

2020-01-01 00:00:00 - 2021-04-01 00:00:00

Vice President, North America Floorcare

2014-10-01 00:00:00 - 2020-01-01 00:00:00

Senior Product Marketing Manager

2012-10-01 00:00:00 - 2014-09-01 00:00:00

International Product Manager

2006-04-01 00:00:00 - 2012-09-01 00:00:00

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Ting Ting Cheng is a Passionate about Product Management and Brand Marketing with a record of achievement in Business Strategy Development, Product Development, Brand Building, Sales and Marketing. Manages global multicultural teams with success in brand relaunch that revitalize product appeal, inspire consumer interest, and drive market share growth through the utilization of innovative digital sales and marketing campaigns. Passion in building own brand products from ground up, revitalizing stagnant brands, and developing pipeline strategies for private label brands such as Staples Brands, national brands such as SharkNinja, Midea, Eureka and LifeStraw. What motivates me: Problem Solving through team work and devotion to success Reinvigorating legacy brands and products Launching innovative product strategies and pipeline Creating fun, captivating digital marketing campaigns Leading high-performance global teams while driving engagement and delivering results Specialties: Global Business Development International Project Management Change Management (M&A, TSA) Business Transformation Global Market Expansion Global Team Building & Leadership Procurement Vendor Relationship Management Digital Sales & Marketing Brand Identification New Product Analysis, Assortment & Launch