Tatiana Gardner Email & Phone Number | Strategic, data-driven, and creative brand leader with experience across the full spectrum of marketing: from proposition development, innovation, new product development, and strategy - to consumer marketing campaigns (brand, acquisition/growth) and product marketing (engagement and retention). Proven track record over the last 12 years with leading global brands in beauty (nails, color collections, skincare, haircare, men's grooming, fragrance, hair color; professional/salon and consumer products; prestige, premium, and mass categories) and wine & spirits / alcohol, including RTD (ready-to-drink). Driving change across both brand (awareness, consideration, brand loyalty) and business KPIs (sales, market share, distribution, velocity, ROAS, CAC, CLTV, CTR, conversion rate, CPC), leading cross-functional teams from strategy to execution. _________ Key areas of expertise include: brand strategy, marketing strategy, brand marketing, omni-channel marketing, shopper marketing, retail marketing, content marketing, strategic planning, ATL and BTL media, digital marketing, performance marketing, SEO, SEM, product marketing, growth strategy, large-scale integrated marketing campaign, multimillion budget, P&L management, cross-functional global leadership, team management, marketing analytics and measurement, market audience, audience & consumer insights, value proposition development, go-to-market strategy, advertising, PR, social media, e-commerce, innovation, new product development, agency partner management, creative briefs, asset development, packaging design briefs.

Tatiana Gardner

Strategic, data-driven, and creative brand leader with experience across the full spectrum of market...
New York, New York, United States

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Tatiana Gardner’s Email tatiana.gardner@pernodricard.com

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Tatiana Gardner’s Location New York, New York, United States

Tatiana Gardner’s Current Industry Amazon Taloru

Tatiana Gardner’s Prior Industry Pernod Ricard | Revlon | Beiersdorf | Surf N Sea Concessions

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Work Experience

Amazon

Marketing Lead

2023-06-01 00:00:00 - Present

Taloru

Marketing Consultant

2022-05-01 00:00:00 - Present

Pernod Ricard

Senior Marketing Manager, Business Acceleration and Market Activation

2021-02-01 00:00:00 - 2023-06-01 00:00:00

Revlon

Global Marketing Manager

2020-02-01 00:00:00 - 2021-02-01 00:00:00

Beiersdorf

Brand Management

2019-01-01 00:00:00 - 2020-01-01 00:00:00

Surf N Sea Concessions

Sales and Marketing Manager

2011-07-01 00:00:00 - 2014-01-01 00:00:00

Skills

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Languages

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FAQ About Tatiana Gardner

Tatiana Gardner is located at
New York, New York, United States

Tatiana Gardner is a Strategic, data-driven, and creative brand leader with experience across the full spectrum of marketing: from proposition development, innovation, new product development, and strategy - to consumer marketing campaigns (brand, acquisition/growth) and product marketing (engagement and retention). Proven track record over the last 12 years with leading global brands in beauty (nails, color collections, skincare, haircare, men's grooming, fragrance, hair color; professional/salon and consumer products; prestige, premium, and mass categories) and wine & spirits / alcohol, including RTD (ready-to-drink). Driving change across both brand (awareness, consideration, brand loyalty) and business KPIs (sales, market share, distribution, velocity, ROAS, CAC, CLTV, CTR, conversion rate, CPC), leading cross-functional teams from strategy to execution. _________ Key areas of expertise include: brand strategy, marketing strategy, brand marketing, omni-channel marketing, shopper marketing, retail marketing, content marketing, strategic planning, ATL and BTL media, digital marketing, performance marketing, SEO, SEM, product marketing, growth strategy, large-scale integrated marketing campaign, multimillion budget, P&L management, cross-functional global leadership, team management, marketing analytics and measurement, market audience, audience & consumer insights, value proposition development, go-to-market strategy, advertising, PR, social media, e-commerce, innovation, new product development, agency partner management, creative briefs, asset development, packaging design briefs.