Takumi Kotabe Email & Phone Number | An Marketing Supervisor in Hakuhodo Group, a leading advertising agency in Japan. Based on Hakuhodo's original communication model "Engagement Ring(TM)", Takumi designs a communication script which begins from the development of the "Engagement Theme" that engages the "Seikatsu-sha" and companies and their brands, developing a "Core Brand Experience", and integrates all the communication process. (more information for Engagement Ring :http://engagement-ring.jp/ ) Takumi started his career as a marketing planner and worked on branding for a top Japanese beer company "Asahi". With his experience as a marketing planner, together he integrates his knowledge in digital and social domain, and works on developing/producing new ways of brand communication. One of his representative works is a project for adidas, supporting the Japan national football team using AR(Augmented Reality) technologies and mobile. He is now working on developing new ways of communication coming out from real citizen societies by uniting digital and the real world, and helping more people engage in social movements. He also works with Japanese top companies such as Nissan, Kao, and SONY. <Awards & Speaking Experience> Siggraph 2003 San Diego Conference Emerging Technologies Media Art Festival 2003 Entertainment Section (Japan) Specialties: Cross-media planning, digital creative

Takumi Kotabe

An Marketing Supervisor in Hakuhodo Group, a leading advertising agency in Japan. Based on Hakuhodo'...
Japan

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Marketing Supervisor

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Interactive Producer

2013-04-01 00:00:00 - 2016-04-01 00:00:00

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Takumi Kotabe is a An Marketing Supervisor in Hakuhodo Group, a leading advertising agency in Japan. Based on Hakuhodo's original communication model "Engagement Ring(TM)", Takumi designs a communication script which begins from the development of the "Engagement Theme" that engages the "Seikatsu-sha" and companies and their brands, developing a "Core Brand Experience", and integrates all the communication process. (more information for Engagement Ring :http://engagement-ring.jp/ ) Takumi started his career as a marketing planner and worked on branding for a top Japanese beer company "Asahi". With his experience as a marketing planner, together he integrates his knowledge in digital and social domain, and works on developing/producing new ways of brand communication. One of his representative works is a project for adidas, supporting the Japan national football team using AR(Augmented Reality) technologies and mobile. He is now working on developing new ways of communication coming out from real citizen societies by uniting digital and the real world, and helping more people engage in social movements. He also works with Japanese top companies such as Nissan, Kao, and SONY. <Awards & Speaking Experience> Siggraph 2003 San Diego Conference Emerging Technologies Media Art Festival 2003 Entertainment Section (Japan) Specialties: Cross-media planning, digital creative