Sylvia Granziera Email & Phone Number | I am a senior executive with 21 years of national and international experience in the pharmaceutical and cosmetics industries, and I have diverse skills that combine business acumen with extensive marketing experience. With an MBA and solid experience in the main organizations of the sector (Medley, Natulab, Hypermarcas, Cimed and Eurofarma), I successfully led teams to deliver innovative project launches and managed the portfolio in several categories, from OTC and RX medicines to nutraceuticals, among others. Led managers in 16 different countries with OTC and generic regional campaigns and projects. I consider myself a creative leader with strategic vision and great analytical skills, I have always worked to maximize results for all stakeholders. I am experienced in market analysis and research (IQVIA, Nielsen and Adhocs), pipeline development for OTC and generic line and business and marketing plans, creation of concepts, strategies and brand positioning, financial management and product pricing. I also have in-depth knowledge of Digital Marketing strategies and tools such as Google Analytics and Google Trends (for metrics and KPIs analysis), and I have experience with performance marketing, content, social media, SEO, SEM and UX strategies (among others) to engage the target.

Sylvia Granziera

I am a senior executive with 21 years of national and international experience in the pharmaceutical...
São Paulo, São Paulo, Brazil

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Sylvia Granziera’s Email sgranziera@chiesi.com

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Sylvia Granziera’s Location São Paulo, São Paulo, Brazil

Sylvia Granziera’s Current Industry

Sylvia Granziera’s Prior Industry Eurofarma | Grupo Cimed | Natulab | Hypera | Medley Industria Farmaceutica

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Senior Consumer Health Manager

Present

International Marketing Manager

2021-07-01 00:00:00 - 2023-04-01 00:00:00

Executive Marketing Manager

2020-10-01 00:00:00 - 2021-04-01 00:00:00

Senior Brand Manager

2016-02-01 00:00:00 - 2020-09-01 00:00:00

Senior Product Manager

2007-07-01 00:00:00 - 2014-12-01 00:00:00

Senior Marketing Analyst

2001-07-01 00:00:00 - 2006-12-01 00:00:00

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Sylvia Granziera is a I am a senior executive with 21 years of national and international experience in the pharmaceutical and cosmetics industries, and I have diverse skills that combine business acumen with extensive marketing experience. With an MBA and solid experience in the main organizations of the sector (Medley, Natulab, Hypermarcas, Cimed and Eurofarma), I successfully led teams to deliver innovative project launches and managed the portfolio in several categories, from OTC and RX medicines to nutraceuticals, among others. Led managers in 16 different countries with OTC and generic regional campaigns and projects. I consider myself a creative leader with strategic vision and great analytical skills, I have always worked to maximize results for all stakeholders. I am experienced in market analysis and research (IQVIA, Nielsen and Adhocs), pipeline development for OTC and generic line and business and marketing plans, creation of concepts, strategies and brand positioning, financial management and product pricing. I also have in-depth knowledge of Digital Marketing strategies and tools such as Google Analytics and Google Trends (for metrics and KPIs analysis), and I have experience with performance marketing, content, social media, SEO, SEM and UX strategies (among others) to engage the target.