Summer Yin Email & Phone Number | Analytics and insights manager with 12 years of experience in consumer and media research using robust quantitative and qualitative methodologies. Specialties: Story telling and marketing narratives based on user insights; Consumer behavior study design and analysis; Relational database query and analysis using Hadoop Hive/SQL; Big data analytics using Python and PySpark; Diagnostic analysis and business storytelling; Advertising effectiveness measurement; A/B & multivariate testing; Marketing metrics and dashboard reporting; Customer segmentation and cluster analysis; Industry and category insights and trend analysis; Proficient in data mining and analysis tools: Hive, SQL, SPSS, R, Python Data visualization with Looker, Tableau and QuickSight Proficient in syndicated/secondary data sources: comScore, Nielsen, DynamicLogic, Experian, Hitwise, eMarketer, Mintel, Kantar, Pathmatics Working knowledge in web analytics tools: Google Analytics, Google AdWord, DART, Omniture

Summer Yin

Analytics and insights manager with 12 years of experience in consumer and media research using robu...
Singapore

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Associate Principal - Ads & Amazon Marketing Cloud (Amc) Insights

2023-10-01 00:00:00 - Present

Manager, Applied Data Science And Analytics

2016-11-01 00:00:00 - 2019-03-01 00:00:00

Customer Insights Analyst

2010-04-01 00:00:00 - 2012-02-01 00:00:00

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Summer Yin is a Analytics and insights manager with 12 years of experience in consumer and media research using robust quantitative and qualitative methodologies. Specialties: Story telling and marketing narratives based on user insights; Consumer behavior study design and analysis; Relational database query and analysis using Hadoop Hive/SQL; Big data analytics using Python and PySpark; Diagnostic analysis and business storytelling; Advertising effectiveness measurement; A/B & multivariate testing; Marketing metrics and dashboard reporting; Customer segmentation and cluster analysis; Industry and category insights and trend analysis; Proficient in data mining and analysis tools: Hive, SQL, SPSS, R, Python Data visualization with Looker, Tableau and QuickSight Proficient in syndicated/secondary data sources: comScore, Nielsen, DynamicLogic, Experian, Hitwise, eMarketer, Mintel, Kantar, Pathmatics Working knowledge in web analytics tools: Google Analytics, Google AdWord, DART, Omniture