Sujatha Radhakrishnan Email & Phone Number | Marketing Professional with 15 years of North American and Global experience in Consumer & Market Insights, Media Insights and Brand Management, with a passion for leveraging deep consumer understanding and empathy to build powerful brands Areas of Expertise in Consumer & Market Insight o Development of strategic category researches such as Bases MBA (Key Drivers of Purchase), Segmentation, Usage & Attitude, Triggers & Barriers Studies. o Planning and Deployment of Ad hoc qualitative research & quantitative research: Ethnography, Insight & Idea generation, Benefit laddering, Claims testing, Qualitative concept, pack & communication research o Planning & Deployment of Quantitative research for development and validation of concept (Bases) product (Concept Product Tests, Blind product test), price (Price Elasticity) , pack (PRS) and communication (Preview copy testing) o Driving insights from specific consumer targets into business (men, youth, hispanic, african american & value consumer) o Managing key research partners such as Nielsen (household panels), Millward Brown (equity tracking), Kantar (usage panels) o Leveraging insights to support and influence senior stakeholder decision making. Areas of Expertise in Marketing (Brand Innovation and Activation): o Creating brand vision plans, variant and communication architecture o Leading innovation projects for new product and line extension mixes o Managing advertising agency partners o Establishing and tracking KPIs o Designing and implementing integrated brand marketing programs.

Sujatha Radhakrishnan

Marketing Professional with 15 years of North American and Global experience in Consumer & Market In...
New York City Metropolitan Area, New York City Metropolitan Area, United States

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Sujatha Radhakrishnan’s Email sujatha.radhakrishnan@rb.com

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Sujatha Radhakrishnan’s Location New York City Metropolitan Area, New York City Metropolitan Area, United States

Sujatha Radhakrishnan’s Current Industry Reckitt

Sujatha Radhakrishnan’s Prior Industry Unilever | Hindustan Unilever | Lakme Lever

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Work Experience

Reckitt

Director, Insights & Analytics

2022-09-01 00:00:00 - Present

Unilever

Director, Consumer & Market Insights, Beauty & Personal Care, North America

2017-01-01 00:00:00 - 2022-06-01 00:00:00

Hindustan Unilever

Sr Brand Development Manager, Fabric Wash

2007-07-01 00:00:00 - 2008-01-01 00:00:00

Lakme Lever

Product Manager, Personal Products

1999-12-01 00:00:00 - 2002-01-01 00:00:00

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FAQ About Sujatha Radhakrishnan

Sujatha Radhakrishnan is located at
New York City Metropolitan Area, New York City Metropolitan Area, United States

Sujatha Radhakrishnan is a Marketing Professional with 15 years of North American and Global experience in Consumer & Market Insights, Media Insights and Brand Management, with a passion for leveraging deep consumer understanding and empathy to build powerful brands Areas of Expertise in Consumer & Market Insight o Development of strategic category researches such as Bases MBA (Key Drivers of Purchase), Segmentation, Usage & Attitude, Triggers & Barriers Studies. o Planning and Deployment of Ad hoc qualitative research & quantitative research: Ethnography, Insight & Idea generation, Benefit laddering, Claims testing, Qualitative concept, pack & communication research o Planning & Deployment of Quantitative research for development and validation of concept (Bases) product (Concept Product Tests, Blind product test), price (Price Elasticity) , pack (PRS) and communication (Preview copy testing) o Driving insights from specific consumer targets into business (men, youth, hispanic, african american & value consumer) o Managing key research partners such as Nielsen (household panels), Millward Brown (equity tracking), Kantar (usage panels) o Leveraging insights to support and influence senior stakeholder decision making. Areas of Expertise in Marketing (Brand Innovation and Activation): o Creating brand vision plans, variant and communication architecture o Leading innovation projects for new product and line extension mixes o Managing advertising agency partners o Establishing and tracking KPIs o Designing and implementing integrated brand marketing programs.