Stephanie Downing Email & Phone Number | Experienced marketing professional in digital, CRM, advertising, branding, PR and analytics. A former decorated NCAA athlete who is competitively wired for results, understands how to juggle multiple priorities in a fast-paced environment and is a champion of teamwork among internal and external partners. Key qualifications: • Led holistic planning and activation for Construction Safety Week, an international event, in 2017 and 2018 across 80+ companies, associations and government entities. The 2018 campaign achieved a reach of over 292 million impressions, spurred hundreds of local events, received strong engagement on email and social media (video views and engagement tripled year over year), and garnered a live feed on NBC’s Tampa Affiliate. • Spearheaded development of online pharmacy start-up Healthwarehouse.com’s 2018-19 marketing strategy, which included positioning, user journey maps, website optimizations, brand messaging, channel strategy and CRM, as well as launched a national display advertising campaign utilizing condition and geo-based targeting. • Steered rebrand and launch of Gillette On Demand, Gillette’s online subscription service, in 2017. Project included development and execution of a robust CRM program (email, SMS, display, and social), mobile-first ecommerce site design, 80-page functional specification, user testing, and support of an advertising campaign built to drive conversions with a low cost per acquisition. • Launched pilot Gillette Brand.com site for North America locales driving a 28%+ increase in visit score and a 14% decrease in bounce rate in year one (August 2014), as well as post-launch A/B testing and analysis to continue positive traffic trends. • Oversaw the launch of 12 Gillette.com localizations, as digital AOR, spanning South America to Asia from 2015 to 2016 and crafted an agency post-mortem, which helped drive optimizations for all future P&G sites. • Led North America digital launches and amplification, as digital AOR, for Gillette’s Fusion5 ProGlide Razor, Fusion5 ProShield Razor and other entertainment initiatives across website, email, social, display media and online partner amplifications. • Envisioned and implemented Northern Kentucky University Athletics’ student loyalty rewards program, Norse Force, in fall 2011, as well as secured inaugural sponsors. Drove a 100% increase in student attendance for their flagship basketball program.

Stephanie Downing

Experienced marketing professional in digital, CRM, advertising, branding, PR and analytics. A for...
United States

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Stephanie Downing’s Email stephanie.downing@revenuemediagroup.com

Stephanie Downing’s Phone Numbers +1 502-472-****

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Stephanie Downing’s Location United States

Stephanie Downing’s Current Industry Revenue Media

Stephanie Downing’s Prior Industry Intrinzic | Possible | Northern Kentucky University | Louisville Bats Baseball Club

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Work Experience

Revenue Media

Vp, Marketing & Operations

2018-10-01 00:00:00 - Present

Intrinzic

Account Director

2018-01-01 00:00:00 - 2018-08-01 00:00:00

Possible

Account Supervisor

2017-01-01 00:00:00 - 2017-02-01 00:00:00

Northern Kentucky University

Coordinator Of Athletic Marketing And Promotions

2011-08-01 00:00:00 - 2013-12-01 00:00:00

Louisville Bats Baseball Club

Office Intern

2009-06-01 00:00:00 - 2009-08-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Stephanie Downing

Stephanie Downing is located at
United States

Stephanie Downing is a Experienced marketing professional in digital, CRM, advertising, branding, PR and analytics. A former decorated NCAA athlete who is competitively wired for results, understands how to juggle multiple priorities in a fast-paced environment and is a champion of teamwork among internal and external partners. Key qualifications: • Led holistic planning and activation for Construction Safety Week, an international event, in 2017 and 2018 across 80+ companies, associations and government entities. The 2018 campaign achieved a reach of over 292 million impressions, spurred hundreds of local events, received strong engagement on email and social media (video views and engagement tripled year over year), and garnered a live feed on NBC’s Tampa Affiliate. • Spearheaded development of online pharmacy start-up Healthwarehouse.com’s 2018-19 marketing strategy, which included positioning, user journey maps, website optimizations, brand messaging, channel strategy and CRM, as well as launched a national display advertising campaign utilizing condition and geo-based targeting. • Steered rebrand and launch of Gillette On Demand, Gillette’s online subscription service, in 2017. Project included development and execution of a robust CRM program (email, SMS, display, and social), mobile-first ecommerce site design, 80-page functional specification, user testing, and support of an advertising campaign built to drive conversions with a low cost per acquisition. • Launched pilot Gillette Brand.com site for North America locales driving a 28%+ increase in visit score and a 14% decrease in bounce rate in year one (August 2014), as well as post-launch A/B testing and analysis to continue positive traffic trends. • Oversaw the launch of 12 Gillette.com localizations, as digital AOR, spanning South America to Asia from 2015 to 2016 and crafted an agency post-mortem, which helped drive optimizations for all future P&G sites. • Led North America digital launches and amplification, as digital AOR, for Gillette’s Fusion5 ProGlide Razor, Fusion5 ProShield Razor and other entertainment initiatives across website, email, social, display media and online partner amplifications. • Envisioned and implemented Northern Kentucky University Athletics’ student loyalty rewards program, Norse Force, in fall 2011, as well as secured inaugural sponsors. Drove a 100% increase in student attendance for their flagship basketball program.

Stephanie Downing currently works in the Revenue Media |

No Languages Available

Stephanie Downing has prior
experience in the following industries:
Intrinzic | Possible | Northern Kentucky University | Louisville Bats Baseball Club

Stephanie Downing has the following professional experience:
Revenue Media | Intrinzic | Possible | Northern Kentucky University | Louisville Bats Baseball Club