Shilpa Chen Email & Phone Number | At Stanford Graduate School of Business, guide a business savvy integration of marketing strategy and organizational routines across the internal organization to drive short- and long-term success. At Shutterfly, cultivated director-level experience in media management and creative development while driving continued market penetration and product expansion growth. Contributed to continued testing in an attribution model. At eBay, managed seasonal multi-channel campaigns and provided recommendations on best new products eBay had to offer and carriage plans for successful merchandising to business leadership. Piloted the creation and launch of MARS 1.0 (patent holder) a Marketing Resource Management (MRM) tool, generating 3 million in total estimated savings, earning an induction into eBay’s “Inventor’s Club.” The tool has been in use at eBay for 8 years and has been leveraged by PayPal. At Cisco Systems, Inc, led meetings with planning teams to discuss upcoming programs and developed the operations team to successfully maneuver and execute on these changing priorities. Globalized US content and translation to LATAM. Developed foundation for details in metrics and execution to better streamline the organizational processes. Full resume available upon request.

Shilpa Chen

At Stanford Graduate School of Business, guide a business savvy integration of marketing strategy an...
San Francisco, California, United States

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Shilpa Chen’s Location San Francisco, California, United States

Shilpa Chen’s Current Industry Stanford University Graduate School Of Business

Shilpa Chen’s Prior Industry Shutterfly | Ebay | Cisco

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Marketing Director, Demand Generation

2021-11-01 00:00:00 - Present

Senior Social Media Manager

2016-01-01 00:00:00 - 2020-05-01 00:00:00

Social Media Marketing Manager, Paid Social Consultant

2015-02-01 00:00:00 - 2016-01-01 00:00:00

Emarketing Lead Consultant

2002-03-01 00:00:00 - 2006-04-01 00:00:00

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Shilpa Chen is a At Stanford Graduate School of Business, guide a business savvy integration of marketing strategy and organizational routines across the internal organization to drive short- and long-term success. At Shutterfly, cultivated director-level experience in media management and creative development while driving continued market penetration and product expansion growth. Contributed to continued testing in an attribution model. At eBay, managed seasonal multi-channel campaigns and provided recommendations on best new products eBay had to offer and carriage plans for successful merchandising to business leadership. Piloted the creation and launch of MARS 1.0 (patent holder) a Marketing Resource Management (MRM) tool, generating 3 million in total estimated savings, earning an induction into eBay’s “Inventor’s Club.” The tool has been in use at eBay for 8 years and has been leveraged by PayPal. At Cisco Systems, Inc, led meetings with planning teams to discuss upcoming programs and developed the operations team to successfully maneuver and execute on these changing priorities. Globalized US content and translation to LATAM. Developed foundation for details in metrics and execution to better streamline the organizational processes. Full resume available upon request.