Sherif Zaki Azmy Email & Phone Number | Hello, I am Sherif. A modern-day PR Practitioner. What does that mean exactly? It means that I love connecting people with brands. It means I’m creative-first, communication progressive, data-smart & behaviour driven. I know what’s trending. What isn’t. And why. I know that the tried & tested methods don’t work anymore. The environment is changing. The media landscape is changing. I know people watch online videos more than anything else. Consumers are being more discerning and their attention spans are decreasing. It’s getting harder by the day to have a share of voice. I know that everyone seems to be focused only on their specific bubbles, and I know that you have to really hit your audiences where they are, at various points of interaction. You can’t just hope that someone is going to pick up the newspaper and see your op-ed or that someone is going to switch on a news channel that your executive was placed on a few weeks ago. I know the importance of earned media, and how to measure the true effectiveness of it. Not by likes or views, but in sales and shares. I know that passion is the most important skill to have in any job. I know how to sell and how to win, but most importantly I know that every member of my team needs to be able to do something better than me. I’ve always known that my key strengths and values were empathy, positivity and respect, and I got assured by one of the world’s best global analytics firms, Gallup. I am part of the last generation that grew up without the internet and cellphones, yet I believe that age is just a number as I am continuously inspired by the myriad of qualities younger generations have. I always look for ways to improve my creativity and knowledge, whether that is working on a feature screenplay or exploring new soft-play areas with my kids, because with observation, comes ideation, and with that, we get innovation. Just like any of you, I am loved and hated. I am somebody's hero and someone's worst nightmare. I am human. I make mistakes. I am vocal about what I like, and what I don't. I believe that human beings are capable of doing incredible things with just a little extra effort. Not long ago I realised that I can't change the world, and that's fine by me. I don't need to. *If you want to get to know me more, visit my blog elzeek.blogspot.com - which I have been ghosting - or read my book 'Sorry, I don't Smoke' - copies available for free, just ask for it*

Sherif Zaki Azmy

Hello, I am Sherif. A modern-day PR Practitioner. What does that mean exactly? It means that I lov...
Cairo, Cairo, Egypt

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Sherif Zaki Azmy’s Email sa@osn.com

Sherif Zaki Azmy’s Phone Numbers +966 11 479 ****

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Sherif Zaki Azmy’s Location Cairo, Cairo, Egypt

Sherif Zaki Azmy’s Current Industry Weber Shandwick

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Work Experience

Weber Shandwick

Senior Director - Client Experience

2023-12-01 00:00:00 - Present

Misr Digital Innovation

Senior Manager Corporate Communications

2021-07-01 00:00:00 - 2023-12-01 00:00:00

Hillknowlton Strategies

Client Service Director

2021-04-01 00:00:00 - 2021-06-01 00:00:00

Osn

Senior Public Relations Manager

2019-11-01 00:00:00 - 2021-02-01 00:00:00

Golin Mena

Director of Corporate Practice

2018-01-01 00:00:00 - 2019-11-01 00:00:00

Barclays

PR & Media Relations Manager

2012-05-01 00:00:00 - 2014-03-01 00:00:00

Fortune Promoseven

Account Manager

2012-01-01 00:00:00 - 2012-04-01 00:00:00

Freelance Work

Freelance Writer/Football Analyst

1999-01-01 00:00:00 - 2010-07-01 00:00:00

Stryx Sports Marketing

Account Manager

2005-05-01 00:00:00 - 2007-08-01 00:00:00

Vodafone

Customer Operations Agent

2005-02-01 00:00:00 - 2005-04-01 00:00:00

Sam Tours

Account Executive

2004-02-01 00:00:00 - 2005-01-01 00:00:00

Rsa

Account Executive

2003-06-01 00:00:00 - 2004-01-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Sherif Zaki Azmy

Sherif Zaki Azmy is located at
Cairo, Cairo, Egypt

Sherif Zaki Azmy is a Hello, I am Sherif. A modern-day PR Practitioner. What does that mean exactly? It means that I love connecting people with brands. It means I’m creative-first, communication progressive, data-smart & behaviour driven. I know what’s trending. What isn’t. And why. I know that the tried & tested methods don’t work anymore. The environment is changing. The media landscape is changing. I know people watch online videos more than anything else. Consumers are being more discerning and their attention spans are decreasing. It’s getting harder by the day to have a share of voice. I know that everyone seems to be focused only on their specific bubbles, and I know that you have to really hit your audiences where they are, at various points of interaction. You can’t just hope that someone is going to pick up the newspaper and see your op-ed or that someone is going to switch on a news channel that your executive was placed on a few weeks ago. I know the importance of earned media, and how to measure the true effectiveness of it. Not by likes or views, but in sales and shares. I know that passion is the most important skill to have in any job. I know how to sell and how to win, but most importantly I know that every member of my team needs to be able to do something better than me. I’ve always known that my key strengths and values were empathy, positivity and respect, and I got assured by one of the world’s best global analytics firms, Gallup. I am part of the last generation that grew up without the internet and cellphones, yet I believe that age is just a number as I am continuously inspired by the myriad of qualities younger generations have. I always look for ways to improve my creativity and knowledge, whether that is working on a feature screenplay or exploring new soft-play areas with my kids, because with observation, comes ideation, and with that, we get innovation. Just like any of you, I am loved and hated. I am somebody's hero and someone's worst nightmare. I am human. I make mistakes. I am vocal about what I like, and what I don't. I believe that human beings are capable of doing incredible things with just a little extra effort. Not long ago I realised that I can't change the world, and that's fine by me. I don't need to. *If you want to get to know me more, visit my blog elzeek.blogspot.com - which I have been ghosting - or read my book 'Sorry, I don't Smoke' - copies available for free, just ask for it*

Sherif Zaki Azmy currently works in the Weber Shandwick |

No Languages Available

Sherif Zaki Azmy has prior
experience in the following industries:
Misr Digital Innovation | Hillknowlton Strategies | Osn | Golin Mena | Barclays | Fortune Promoseven | Freelance Work | Stryx Sports Marketing | Vodafone | Sam Tours | Rsa

Sherif Zaki Azmy has the following professional experience:
Weber Shandwick | Misr Digital Innovation | Hillknowlton Strategies | Osn | Golin Mena | Barclays | Fortune Promoseven | Freelance Work | Stryx Sports Marketing | Vodafone | Sam Tours | Rsa

You can view Sherif Zaki Azmy’s LinkedIn profile at LinkedIn URL

Sherif Zaki Azmy’s work email
addresses are
sa@osn.com

Weber Shandwick |

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