Shelley Olson Email & Phone Number | • Continuously evaluate and develop growth strategies for Cosmetic Bags and Specialty Bath at Target Corp. • Prepare and present in-depth category reviews. • Built successful partnerships with both Target and vendor cross functional teams by helping them understand their businesses in-depth by segment, and region. Drive cross-functional communication and business analysis between brick-and-mortar buyer and .com buyer. • Provide guest insights through online surveys, guest intercepts, and in-depth analysis utilizing Target’s systems through an in-house database. • Utilize Nielsen for quantitative market insights by category, and NPD data for qualitative market insights. • Build and maintain Target planograms by utilizing Prospace software.o Furniture – increased exclusive brand share to record high for the division. Was the #1 vendor to the category driving in all metrics of revenue $’s and %, GM$’s and %, GMROI and Turnover. Drove this increase while working against a declining trend in the industry by analyzing competitor strategies and overhauling assortment to better fit the customer’s needs. As a result, attach rates to TV’s have increased overall. o TV Mounts – increase exclusive brand share to a record high of revenue $’s. Conducted a deep dive into this category by setting up customer insight sessions, giving away free installs in 40 homes for direct feedback on install pain points, analyzed trend and market data to set correct retails, assortment strategies, and merchandising strategies. Increased revenue $’s dramatically by creating a clear 3 tier brand differentiation, crystal clear packaging, and promoting Geek Squad installations as a bundle when purchasing a TV mount. • Created and managed project roadmaps from start to finish by leading a cross functional team of packaging, operations, sourcing, and engineer team members. • Worked with merchants in their prospective categories gaining respect and trust allowing private label products to flourish over the past 2 years in these categories. • Appointed Brand Captain of Dynex brands for Achievers event. This event helps educate the field on product and brands and in turn educates the customer. • Spearheaded the successful rapid launch program of mobile cases. By launching this process Best Buy was able to launch private label mobile cases on the same day as devices arrived in-store. Worked with various areas of the company to streamline a 6 month development timeline to 6 weeks from tooling to instore delivery. This resulted in dramatic YOY revenue $ increases.• Developed and implemented 12 unique positioning strategies for private label brands to insure they are highly recognized and differentiated in the marketplace resulting in a better shopping experience for the customers by understanding a clear brand strategy. • Launched the Sharper Image brand exclusively for OfficeMax. Worked directly with the cross-functional team to create a sophisticated image for this product through signage, sales kits, in-store promotions, advertising, photography, and correct media placement. Worked with the Sharper Image team in San Francisco as well as a 3rd party web developer to communicate this vision creating an interactive web page to put us ahead of the competition. This furniture collection was the top selling collection in the history of the company for four years.• Developed, negotiated and executed direct sourcing plans for Home Decor gift trend runs and salesplan statements. • Managed a team of Associate Product Manager, Merchandise Coordinator, and Import Coordinator. • Appointed Division Captain of Maison D’Objet and Ambiente trend gift shows coordinating travel, meeting, and group agendas for approximately 75 people worldwide. • Appointed Division Captain for Import Coordinators providing advice and workload structure for the team. • Appointed “Speed Is Life” Captain for the Home Division leading task force teams to find more efficient and streamlined processes for sourcing product. • Created and analyzed reporting to consistently achieve financial goals and led the division in sku penetration at 80% rates. • Worked collaboratively with overseas offices and vendors. Sourced products with development timelines, effective sampling, and pricing negotiations.

Shelley Olson

• Continuously evaluate and develop growth strategies for Cosmetic Bags and Specialty Bath at Target...
Minneapolis, Minneapolis, United States

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Shelley Olson’s Email shelley.olson@bestbuy.com

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Shelley Olson’s Location Minneapolis, Minneapolis, United States

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Shelley Olson’s Prior Industry Jacob's Marketing | Best Buy | OfficeMax | Target

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Work Experience

Jacob's Marketing

Category Manager

2012-05-01 00:00:00 - 2013-08-01 00:00:00

Best Buy

Product Manager, Exclusive Brands

2008-09-01 00:00:00 - 2012-04-01 00:00:00

OfficeMax

Sr. Brand Manager

2006-01-01 00:00:00 - 2008-01-01 00:00:00

Target

Product Manager, Home Division

1998-01-01 00:00:00 - 2006-01-01 00:00:00

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FAQ About Shelley Olson

Shelley Olson is located at
Minneapolis, Minneapolis, United States

Shelley Olson is a • Continuously evaluate and develop growth strategies for Cosmetic Bags and Specialty Bath at Target Corp. • Prepare and present in-depth category reviews. • Built successful partnerships with both Target and vendor cross functional teams by helping them understand their businesses in-depth by segment, and region. Drive cross-functional communication and business analysis between brick-and-mortar buyer and .com buyer. • Provide guest insights through online surveys, guest intercepts, and in-depth analysis utilizing Target’s systems through an in-house database. • Utilize Nielsen for quantitative market insights by category, and NPD data for qualitative market insights. • Build and maintain Target planograms by utilizing Prospace software.o Furniture – increased exclusive brand share to record high for the division. Was the #1 vendor to the category driving in all metrics of revenue $’s and %, GM$’s and %, GMROI and Turnover. Drove this increase while working against a declining trend in the industry by analyzing competitor strategies and overhauling assortment to better fit the customer’s needs. As a result, attach rates to TV’s have increased overall. o TV Mounts – increase exclusive brand share to a record high of revenue $’s. Conducted a deep dive into this category by setting up customer insight sessions, giving away free installs in 40 homes for direct feedback on install pain points, analyzed trend and market data to set correct retails, assortment strategies, and merchandising strategies. Increased revenue $’s dramatically by creating a clear 3 tier brand differentiation, crystal clear packaging, and promoting Geek Squad installations as a bundle when purchasing a TV mount. • Created and managed project roadmaps from start to finish by leading a cross functional team of packaging, operations, sourcing, and engineer team members. • Worked with merchants in their prospective categories gaining respect and trust allowing private label products to flourish over the past 2 years in these categories. • Appointed Brand Captain of Dynex brands for Achievers event. This event helps educate the field on product and brands and in turn educates the customer. • Spearheaded the successful rapid launch program of mobile cases. By launching this process Best Buy was able to launch private label mobile cases on the same day as devices arrived in-store. Worked with various areas of the company to streamline a 6 month development timeline to 6 weeks from tooling to instore delivery. This resulted in dramatic YOY revenue $ increases.• Developed and implemented 12 unique positioning strategies for private label brands to insure they are highly recognized and differentiated in the marketplace resulting in a better shopping experience for the customers by understanding a clear brand strategy. • Launched the Sharper Image brand exclusively for OfficeMax. Worked directly with the cross-functional team to create a sophisticated image for this product through signage, sales kits, in-store promotions, advertising, photography, and correct media placement. Worked with the Sharper Image team in San Francisco as well as a 3rd party web developer to communicate this vision creating an interactive web page to put us ahead of the competition. This furniture collection was the top selling collection in the history of the company for four years.• Developed, negotiated and executed direct sourcing plans for Home Decor gift trend runs and salesplan statements. • Managed a team of Associate Product Manager, Merchandise Coordinator, and Import Coordinator. • Appointed Division Captain of Maison D’Objet and Ambiente trend gift shows coordinating travel, meeting, and group agendas for approximately 75 people worldwide. • Appointed Division Captain for Import Coordinators providing advice and workload structure for the team. • Appointed “Speed Is Life” Captain for the Home Division leading task force teams to find more efficient and streamlined processes for sourcing product. • Created and analyzed reporting to consistently achieve financial goals and led the division in sku penetration at 80% rates. • Worked collaboratively with overseas offices and vendors. Sourced products with development timelines, effective sampling, and pricing negotiations.