Sheila Holman Email & Phone Number | Award-winning global marketing executive, I build brand storytelling that inspires action and drives revenue. I am a modern marketer equally skilled at developing brand positioning and performance marketing strategy. I believe in big ideas and use consumer insights and data to inform campaigns and measure results. A leader of high-performing teams, I apply my creative and solutions-oriented mindset to design new capabilities. I am a connector and love transformation, with an ethos of enthusiasm, optimism and flexibility. -As Head of Marketing for the US Postal Service, I am responsible for crafting the marketing vision for the USPS brand, driving growth for products and services, and leading consumer insights and innovation. -As Chief Marketing Officer at direct-to-consumer home décor retailer Framebridge, I built a unified marketing organization; introduced brand-led digital strategy, ideas and innovation that led to double-digit increases in site traffic and return on ad spend. -As Global Vice President at Marriott International, I created the loyalty brand Marriott Bonvoy (strategy, positioning, identity) and launched it in 7000+ hotels across 130 countries; achieving 88% brand awareness and +12% room night revenue. I developed and implemented a new organizational capability based on customer segmentation and audience-led planning; achieving category leadership as the #1 preferred hotel portfolio. -As Vice President of Marketing at Travel Channel, I built a lifestyle entertainment network valued at 975M; achieving 24 consecutive months of ratings and revenue growth. -As Area Marketing & Sales Manager at The Coca-Cola Company, I created and implemented a portfolio strategy to allocate resources across 600+ accounts; my approach was recognized as best-in-class and replicated across North America. Born in Detroit, I received a BS from the University of Michigan and an MBA from the Kenan-Flagler Business School at the University of North Carolina. I also hold a professional certification in Digital Marketing from George Washington University. I am a curious traveler, avid runner, and home improvement addict who lives in Washington, DC with my husband, two children and spirited cockapoo. Specialties: brand strategy and positioning; creative development; consumer insights; data-driven digital & performance marketing, social media; content strategy; advertising and production; media strategy and planning; CRM & customer segmentation; sales strategy and distribution; organizational alignment.

Sheila Holman

Award-winning global marketing executive, I build brand storytelling that inspires action and drives...
Washington, District of Columbia, United States

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Sheila Holman’s Email sheila.holman@usps.com

Sheila Holman’s Phone Numbers +1 256-635-****

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Sheila Holman’s Location Washington, District of Columbia, United States

Sheila Holman’s Current Industry United States Postal Service

Sheila Holman’s Prior Industry Framebridge | Marriott International | Travel Channel | The Coca Cola

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Work Experience

United States Postal Service

Head Of Marketing

2021-01-01 00:00:00 - Present

Framebridge

Chief Marketing Officer

2020-01-01 00:00:00 - 2020-05-01 00:00:00

Marriott International

Global Vice President Marriott Bonvoy Loyalty Brand & Portfolio Marketing

2011-11-01 00:00:00 - 2020-01-01 00:00:00

Travel Channel

VP of Marketing

2003-09-01 00:00:00 - 2010-12-01 00:00:00

The Coca Cola

Area Marketing Manager

1997-04-01 00:00:00 - 2003-05-01 00:00:00

Skills

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Languages

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FAQ About Sheila Holman

Sheila Holman is located at
Washington, District of Columbia, United States

Sheila Holman is a Award-winning global marketing executive, I build brand storytelling that inspires action and drives revenue. I am a modern marketer equally skilled at developing brand positioning and performance marketing strategy. I believe in big ideas and use consumer insights and data to inform campaigns and measure results. A leader of high-performing teams, I apply my creative and solutions-oriented mindset to design new capabilities. I am a connector and love transformation, with an ethos of enthusiasm, optimism and flexibility. -As Head of Marketing for the US Postal Service, I am responsible for crafting the marketing vision for the USPS brand, driving growth for products and services, and leading consumer insights and innovation. -As Chief Marketing Officer at direct-to-consumer home décor retailer Framebridge, I built a unified marketing organization; introduced brand-led digital strategy, ideas and innovation that led to double-digit increases in site traffic and return on ad spend. -As Global Vice President at Marriott International, I created the loyalty brand Marriott Bonvoy (strategy, positioning, identity) and launched it in 7000+ hotels across 130 countries; achieving 88% brand awareness and +12% room night revenue. I developed and implemented a new organizational capability based on customer segmentation and audience-led planning; achieving category leadership as the #1 preferred hotel portfolio. -As Vice President of Marketing at Travel Channel, I built a lifestyle entertainment network valued at 975M; achieving 24 consecutive months of ratings and revenue growth. -As Area Marketing & Sales Manager at The Coca-Cola Company, I created and implemented a portfolio strategy to allocate resources across 600+ accounts; my approach was recognized as best-in-class and replicated across North America. Born in Detroit, I received a BS from the University of Michigan and an MBA from the Kenan-Flagler Business School at the University of North Carolina. I also hold a professional certification in Digital Marketing from George Washington University. I am a curious traveler, avid runner, and home improvement addict who lives in Washington, DC with my husband, two children and spirited cockapoo. Specialties: brand strategy and positioning; creative development; consumer insights; data-driven digital & performance marketing, social media; content strategy; advertising and production; media strategy and planning; CRM & customer segmentation; sales strategy and distribution; organizational alignment.

Sheila Holman currently works in the United States Postal Service |

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Sheila Holman has prior
experience in the following industries:
Framebridge | Marriott International | Travel Channel | The Coca Cola

Sheila Holman has the following professional experience:
United States Postal Service | Framebridge | Marriott International | Travel Channel | The Coca Cola