FAQ About Shehan Wijesuriya

• What is Shehan Wijesuriya's address?

  Shehan Wijesuriya is located at
  Melbourne, Melbourne, Australia

• What is Shehan Wijesuriya's job title?

  Shehan Wijesuriya is a My curiosity for marketing and customer loyalty started in high school when I realised my friends refused to drink Pepsi even though it was cheaper than Coke. My inquisitive mind made me start watching their ads and creative marketing campaigns which helped me to understand the power of building a brand that creates loyalty. Pursuing my passion, I completed my Master of Commerce degree specialising in Marketing, Human Resource Management and General Management where I learnt advanced concepts of integrated marketing communication, data analytics and customer insights and powerful strategies to integrate data into marketing functions to improve ROI and drive long -term customer value. I also gathered a practical understanding of 𝐒𝐖𝐎𝐓 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬, 𝐏𝐄𝐒𝐓𝐄𝐋 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬, 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐦𝐚𝐩𝐩𝐢𝐧𝐠, 𝐛𝐮𝐲𝐞𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 and modern Software such as 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞 𝐋𝐢𝐠𝐡𝐭𝐧𝐢𝐧𝐠. In addition, I have gathered commercial experience during my role working as a Banking associate - Marketing & Operations at the National Development Bank PLC, Sri Lanka. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: 🟢Planned, implemented and delivered a mobile banking app on a national level which resulted in improving customer acquisition by 12% and revenue by 3% within 3 months. 🟢Reviewed, monitored and analysed KPIs for marketing campaigns and recommended changes for customer segments, reducing CPC (Cost per click) by 4%. 🟢Collaborated with the IT team to redesign customer journey maps and implement new workflows to the mobile app and CRM, improving customer engagement. 🟢 Developed a marketing strategy and an implementation plan for the allocated region and converted 20 business customers to register for the app. I would love to bring my passion and curiosity in marketing to learn new technologies and discover new opportunities to deliver business value efficiently. Looking for your next forward-thinking Marketing Specialist? Get in touch ->shehan_ru@yahoo.com

• What industry does Shehan Wijesuriya currently work in?

  Shehan Wijesuriya currently works in the Origin Energy |

• Which languages does Shehan Wijesuriya speak?

  No Languages Available

• Which industries has Shehan Wijesuriya previously worked in?

  Shehan Wijesuriya has prior
  experience in the following industries:
  Great Southern Bank | National Development Bank

• What is Shehan Wijesuriya’s work experience?

  Shehan Wijesuriya has the following professional experience:
  Origin Energy | Great Southern Bank | National Development Bank

• How can I find Shehan Wijesuriya on LinkedIn?

  You can view Shehan Wijesuriya’s LinkedIn profile at LinkedIn URL

• What are Shehan Wijesuriya’s work email addresses?

  Shehan Wijesuriya’s work email
  addresses are
  shehan.wijesuriya@originenergy.com.au

• What company does Shehan Wijesuriya work for?

  Origin Energy |