Shannon Higgins Email & Phone Number | I am an experienced Digital Marketing leader. My experience includes leading digital experiences in both B2C and B2B environments from large enterprises to small - mid sized organizations. I have a passion for building remarkable client experiences and enhancing the customer journey. My background includes leading innovative solutions in Digital Marketing, IT Projects, and Corporate Communications. Leading successful solutions that enhance the Client, Advisor and Employee experience with user-centred design and insights are always at the forefront. Summary: • 12 years of digital marketing experience in B2C and B2B environments. • Hyper-focused on the client experience, leading client-driven solutions from concept to execution. This includes customer journey mapping, website analysis & optimization, lead generation, nurture and demand campaigns and social media planning and execution. • Passion for CX and enriching the client experience. • Results-focused and data-driven, with experience exceeding engagement, demand generation, lead generation and SEO rankings year-over-year. • Innovative and creative with expertise on employing Design Thinking, Waterfall and Agile methods to foster environments of exploration and ideation. • Highly adaptive, analytical, organized and self motivated with desire to learn. • Effective communicator and people enthusiast with proven ability to build trusting relationships with internal and external stakeholders. • Natural leader with experience as a people manager and professional contributor.

Shannon Higgins

I am an experienced Digital Marketing leader. My experience includes leading digital experiences in...
Sun Life, Kitchener, Canada

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Shannon Higgins’s Email shannon.smith@sunlife.com

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Shannon Higgins’s Location Sun Life, Kitchener, Canada

Shannon Higgins’s Current Industry Sun Life

Shannon Higgins’s Prior Industry Quarry | Sun Life Financial

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Work Experience

Sun Life

Manager, Digital Acquisition Initiatives

2023-09-01 00:00:00 - Present

Quarry

Senior Project Lead, Client Results

2018-01-01 00:00:00 - 2020-01-01 00:00:00

Sun Life Financial

Manager, Digital Marketing, Digital Strategy

2014-02-01 00:00:00 - 2017-12-01 00:00:00

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FAQ About Shannon Higgins

Shannon Higgins is located at
Sun Life, Kitchener, Canada

Shannon Higgins is a I am an experienced Digital Marketing leader. My experience includes leading digital experiences in both B2C and B2B environments from large enterprises to small - mid sized organizations. I have a passion for building remarkable client experiences and enhancing the customer journey. My background includes leading innovative solutions in Digital Marketing, IT Projects, and Corporate Communications. Leading successful solutions that enhance the Client, Advisor and Employee experience with user-centred design and insights are always at the forefront. Summary: • 12 years of digital marketing experience in B2C and B2B environments. • Hyper-focused on the client experience, leading client-driven solutions from concept to execution. This includes customer journey mapping, website analysis & optimization, lead generation, nurture and demand campaigns and social media planning and execution. • Passion for CX and enriching the client experience. • Results-focused and data-driven, with experience exceeding engagement, demand generation, lead generation and SEO rankings year-over-year. • Innovative and creative with expertise on employing Design Thinking, Waterfall and Agile methods to foster environments of exploration and ideation. • Highly adaptive, analytical, organized and self motivated with desire to learn. • Effective communicator and people enthusiast with proven ability to build trusting relationships with internal and external stakeholders. • Natural leader with experience as a people manager and professional contributor.