Sarita Lakhiani Email & Phone Number | Award-winning Marketing Leader delivering strategic multi-channel marketing campaigns to promote some of the region's largest and most well-attended events. Set up Consumer Marketing department and lead an exceptional team to market events spanning education, pop culture, weddings, beauty, jewellery, hospitality, F&B, retail & real estate. Consistently deliver increased attendance whilst reducing marketing costs, executing market-leading campaigns. I believe marketing is about people. In more ways than one. Firstly, it’s about understanding your target audience, and developing messaging and campaigns that address their needs. But, as a Marketing Leader, I am equally passionate about understanding the needs of my team and raising the next generation of marketing superstars. The magic happens when it becomes about inspired people, inspiring people. 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐢𝐞𝐬: ➤ Developed 6-month SEO campaign that boosted organic website traffic and increased pre-registration numbers by as much as +248% for Najah, increasing digital leads in the process. ➤ Spearheaded data-driven Tawdheef rebranding, resulting in increases of +269% revenue, +75% in visitors, +44 NPS SPEX, and 18% decrease in marketing costs. ➤ Created exciting and dynamic video formats to engage audiences and exhibitors such as reels, stories, and LIVE through social channels - reaching 200,000 viewers! ➤ Secured 189% rise in pre-registrations across all events and a 108% increase in attendance. Simultaneously achieved an average 64.7% saving in marketing cost per attendee. 𝐀𝐰𝐚𝐫𝐝𝐬: 🏆 Winner of Informa Connect Divisional Awards – ‘Leading the Way’: For demonstrating exceptional leadership 🏆 EN Awards Winner: Best Consumer Show Campaign 🏆 Gold Stevie Winner: Marketing Team of The Year & Youth Marketing Campaign of The Year 🏆 AEO Awards Finalist: Best Consumer Show & Marketing Campaign of The Year 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬: Events Marketing / B2B & B2C Marketing / Content Strategy / Influencer Engagement / Omnichannel Campaigns / Social Media Strategy / Digital Activations / SEO & A/B Testing / Mailing Lists / Marketing Team Leadership 𝐖𝐡𝐚𝐭 𝐎𝐭𝐡𝐞𝐫𝐬 𝐒𝐚𝐲: “Not only does she exceed expectations and fulfil her responsibilities with vigour, but she also brings her visionary ideas to the table.” “A champion for change, embraces new ideas, a master negotiator (you’ve been warned!) and a great marketer.” “Never resting on her laurels, she has displayed creativity and remained strategic even for the more difficult projects.”

Sarita Lakhiani

Award-winning Marketing Leader delivering strategic multi-channel marketing campaigns to promote som...
United Arab Emirates

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Sarita Lakhiani’s Email sarita.lakhiani@informaconnect.com

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Sarita Lakhiani’s Location United Arab Emirates

Sarita Lakhiani’s Current Industry Informa Connect Informa

Sarita Lakhiani’s Prior Industry Turret Media | Global Links Exhibition And Conference Organization | Freelancer | Mira Publication

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Work Experience

Informa Connect

Informa Connect Colleague Council Member

2023-03-01 00:00:00 - Present

Informa

Head of Marketing - Consumer Portfolio

2022-06-01 00:00:00 - Present

Turret Media

Marketing Manager - Dubai Christmas Festivals and Taste of Dubai Festivals

2007-06-01 00:00:00 - 2014-03-01 00:00:00

Global Links Exhibition And Conference Organization

Marketing Executive

2004-08-01 00:00:00 - 2007-05-01 00:00:00

Freelancer

Event Coordinator

2003-07-01 00:00:00 - 2004-04-01 00:00:00

Mira Publication

Student Editor

2003-07-01 00:00:00 - 2004-03-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Sarita Lakhiani

Sarita Lakhiani is located at
United Arab Emirates

Sarita Lakhiani is a Award-winning Marketing Leader delivering strategic multi-channel marketing campaigns to promote some of the region's largest and most well-attended events. Set up Consumer Marketing department and lead an exceptional team to market events spanning education, pop culture, weddings, beauty, jewellery, hospitality, F&B, retail & real estate. Consistently deliver increased attendance whilst reducing marketing costs, executing market-leading campaigns. I believe marketing is about people. In more ways than one. Firstly, it’s about understanding your target audience, and developing messaging and campaigns that address their needs. But, as a Marketing Leader, I am equally passionate about understanding the needs of my team and raising the next generation of marketing superstars. The magic happens when it becomes about inspired people, inspiring people. 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐢𝐞𝐬: ➤ Developed 6-month SEO campaign that boosted organic website traffic and increased pre-registration numbers by as much as +248% for Najah, increasing digital leads in the process. ➤ Spearheaded data-driven Tawdheef rebranding, resulting in increases of +269% revenue, +75% in visitors, +44 NPS SPEX, and 18% decrease in marketing costs. ➤ Created exciting and dynamic video formats to engage audiences and exhibitors such as reels, stories, and LIVE through social channels - reaching 200,000 viewers! ➤ Secured 189% rise in pre-registrations across all events and a 108% increase in attendance. Simultaneously achieved an average 64.7% saving in marketing cost per attendee. 𝐀𝐰𝐚𝐫𝐝𝐬: 🏆 Winner of Informa Connect Divisional Awards – ‘Leading the Way’: For demonstrating exceptional leadership 🏆 EN Awards Winner: Best Consumer Show Campaign 🏆 Gold Stevie Winner: Marketing Team of The Year & Youth Marketing Campaign of The Year 🏆 AEO Awards Finalist: Best Consumer Show & Marketing Campaign of The Year 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬: Events Marketing / B2B & B2C Marketing / Content Strategy / Influencer Engagement / Omnichannel Campaigns / Social Media Strategy / Digital Activations / SEO & A/B Testing / Mailing Lists / Marketing Team Leadership 𝐖𝐡𝐚𝐭 𝐎𝐭𝐡𝐞𝐫𝐬 𝐒𝐚𝐲: “Not only does she exceed expectations and fulfil her responsibilities with vigour, but she also brings her visionary ideas to the table.” “A champion for change, embraces new ideas, a master negotiator (you’ve been warned!) and a great marketer.” “Never resting on her laurels, she has displayed creativity and remained strategic even for the more difficult projects.”

Sarita Lakhiani currently works in the Informa Connect | Informa |

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Sarita Lakhiani has prior
experience in the following industries:
Turret Media | Global Links Exhibition And Conference Organization | Freelancer | Mira Publication

Sarita Lakhiani has the following professional experience:
Informa Connect | Informa | Turret Media | Global Links Exhibition And Conference Organization | Freelancer | Mira Publication