Sandip Mallik Email & Phone Number | Marketing & Communications leader with 15+ years of experience driving brand growth, demand generation, and high-performing teams. My experience spans top-tier publications like The Times of India and innovative tech companies like Accops. I'm passionate about crafting compelling stories and data-backed marketing strategies that deliver tangible outcomes for businesses. 🔵 Leadership • Held key roles in leading national dailies such as The Times of India, Hindustan Times, and The Telegraph, honing skills in effective storytelling and audience engagement. • Successfully led the Accops marketing team with members distributed across the country, fostering a culture of creativity and high performance. 🔵 Brand Strategy • Led Accops' entire brand strategy development, from ideal customer personas to brand guidelines and positioning statements. • Successfully executed branding initiatives across India, Middle East, and North Africa, positioning Accops as a thought leader in end-user computing and remote access technology. • Boosted Accops' social media presence, growing LinkedIn follower count by 20x and engagement exponentially. 🔵 Demand & Lead Generation • Executed omnichannel demand gen campaigns, resulting in a consistent flow of enterprise leads and a 3x increase in demand generation. • Executed numerous content syndication, digital and social ads for lead generation, complemented by Use Case-based email drip campaigns. • Planned and executed 100+ virtual & physical events in 4 years across major cities in India, Sri Lanka, UAE, Saudi Arabia, and Qatar. • Successfully coordinated 20+ co-branded events with technology giants, like Nutanix, Microsoft, and 35+ co-branded events with Channel Partners. 🔵 Marketing Development • Formulated the Marketing Budget, set standardized KPIs aligning with Accops' objectives, and built an event ROI calculator. • Led the growth of the marketing team from scratch to a 7-member team. • Spearheaded the integration of digital & automation tools to bolster lead generation. 🔵 Academic Credentials • Executive MBA from IMT-Ghaziabad, specializing in Marketing, with an emphasis on B2B Marketing. • Completed an Executive Education Programme on Digital Marketing and Analytics from the Indian School of Business (ISB). . I'm passionate about deploying my skills in new and challenging environments and crafting strategic narratives that resonate. My hands-on leadership style coupled with a data-driven mindset positions me to generate impactful results across a diverse range of marketing initiatives.

Sandip Mallik

Marketing & Communications leader with 15+ years of experience driving brand growth, demand generati...
Delhi, Delhi, India

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Sandip Mallik’s Email sandip.mallik@accops.com

Sandip Mallik’s Phone Numbers

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Sandip Mallik’s Location Delhi, Delhi, India

Sandip Mallik’s Current Industry Accops

Sandip Mallik’s Prior Industry Accops Systems | The Times | The Telegraph | Hindustan Times | The Bengal Post

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Work Experience

Accops

Senior Marketing Manager

2024-04-01 00:00:00 - Present

Accops Systems

Marketing Manager

2020-02-01 00:00:00 - 2024-07-01 00:00:00

The Times

Assistant News Editor

2016-12-01 00:00:00 - 2018-12-01 00:00:00

The Telegraph

Deputy chief sub editor

2013-04-01 00:00:00 - 2016-11-01 00:00:00

Hindustan Times

Senior copy editor

2011-08-01 00:00:00 - 2013-04-01 00:00:00

The Bengal Post

copy editor

2010-06-01 00:00:00 - 2011-07-01 00:00:00

Skills

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Languages

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FAQ About Sandip Mallik

Sandip Mallik is located at
Delhi, Delhi, India

Sandip Mallik is a Marketing & Communications leader with 15+ years of experience driving brand growth, demand generation, and high-performing teams. My experience spans top-tier publications like The Times of India and innovative tech companies like Accops. I'm passionate about crafting compelling stories and data-backed marketing strategies that deliver tangible outcomes for businesses. 🔵 Leadership • Held key roles in leading national dailies such as The Times of India, Hindustan Times, and The Telegraph, honing skills in effective storytelling and audience engagement. • Successfully led the Accops marketing team with members distributed across the country, fostering a culture of creativity and high performance. 🔵 Brand Strategy • Led Accops' entire brand strategy development, from ideal customer personas to brand guidelines and positioning statements. • Successfully executed branding initiatives across India, Middle East, and North Africa, positioning Accops as a thought leader in end-user computing and remote access technology. • Boosted Accops' social media presence, growing LinkedIn follower count by 20x and engagement exponentially. 🔵 Demand & Lead Generation • Executed omnichannel demand gen campaigns, resulting in a consistent flow of enterprise leads and a 3x increase in demand generation. • Executed numerous content syndication, digital and social ads for lead generation, complemented by Use Case-based email drip campaigns. • Planned and executed 100+ virtual & physical events in 4 years across major cities in India, Sri Lanka, UAE, Saudi Arabia, and Qatar. • Successfully coordinated 20+ co-branded events with technology giants, like Nutanix, Microsoft, and 35+ co-branded events with Channel Partners. 🔵 Marketing Development • Formulated the Marketing Budget, set standardized KPIs aligning with Accops' objectives, and built an event ROI calculator. • Led the growth of the marketing team from scratch to a 7-member team. • Spearheaded the integration of digital & automation tools to bolster lead generation. 🔵 Academic Credentials • Executive MBA from IMT-Ghaziabad, specializing in Marketing, with an emphasis on B2B Marketing. • Completed an Executive Education Programme on Digital Marketing and Analytics from the Indian School of Business (ISB). . I'm passionate about deploying my skills in new and challenging environments and crafting strategic narratives that resonate. My hands-on leadership style coupled with a data-driven mindset positions me to generate impactful results across a diverse range of marketing initiatives.