Samantha Keyes Email & Phone Number | After a successful career 25 years in building and leading teams in business-to-business marketing, intelligence, and strategy, I have started my own independent advisory firm, Keyes2Tomorrow. My goal is to help businesses and leaders unlock their brand and marketing strategies through the thoughtful application of insights. I am an insights-driven and results-oriented leader that enjoys answering difficult business questions. My strength is the ability to synthesize large amounts of disparate information into compelling and actionable insights that fuel strategic decision-making and growth. Over the years, I have successfully developed and launched new brands and the corresponding management tools; developed and managed brand engagement marketing campaigns; served as the voice of the customer expert and developed customer loyalty/NPS research programs; created customer experience strategies aligned to brand; built and led intelligence teams; created segmentation and targeting models, ideal customer profiles, market sizing models and competitive battlecards; built and led win/loss and sales enablement programs. I have extensive experience in the healthcare, global technology, and consulting industries. Specific skills include business strategy and planning, brand strategy and management, market and competitive intelligence, market planning and segmentation, research and insight development, voice of the customer research, demand generation, sales enablement, product launch and positioning, mergers and acquisitions.

Samantha Keyes

After a successful career 25 years in building and leading teams in business-to-business marketing,...
Dallas-Fort Worth Metroplex, Dallas-Fort Worth Metroplex, United States

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Samantha Keyes’s Email samantha.keyes@eds.com

Samantha Keyes’s Phone Numbers +1 214-828-****

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Samantha Keyes’s Location Dallas-Fort Worth Metroplex, Dallas-Fort Worth Metroplex, United States

Samantha Keyes’s Current Industry Keyes2tomorrow The Writers Garret

Samantha Keyes’s Prior Industry Vizient | Vha | Imc2 | Electronic Data Systems

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Work Experience

Keyes2tomorrow

Principal

2021-08-01 00:00:00 - Present

The Writers Garret

Member Board Of Trustees

2018-04-01 00:00:00 - Present

Vizient

VP, Strategic Marketing and Intelligence

2018-06-01 00:00:00 - 2021-05-01 00:00:00

Vha

VP, Corporate Marketing

2008-04-01 00:00:00 - 2012-12-01 00:00:00

Imc2

Director, Marketing & Communications

2007-04-01 00:00:00 - 2008-03-01 00:00:00

Electronic Data Systems

Director, Brand, Marketing Strategy & Advertising (Global)

2005-01-01 00:00:00 - 2006-11-01 00:00:00

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FAQ About Samantha Keyes

Samantha Keyes is located at
Dallas-Fort Worth Metroplex, Dallas-Fort Worth Metroplex, United States

Samantha Keyes is a After a successful career 25 years in building and leading teams in business-to-business marketing, intelligence, and strategy, I have started my own independent advisory firm, Keyes2Tomorrow. My goal is to help businesses and leaders unlock their brand and marketing strategies through the thoughtful application of insights. I am an insights-driven and results-oriented leader that enjoys answering difficult business questions. My strength is the ability to synthesize large amounts of disparate information into compelling and actionable insights that fuel strategic decision-making and growth. Over the years, I have successfully developed and launched new brands and the corresponding management tools; developed and managed brand engagement marketing campaigns; served as the voice of the customer expert and developed customer loyalty/NPS research programs; created customer experience strategies aligned to brand; built and led intelligence teams; created segmentation and targeting models, ideal customer profiles, market sizing models and competitive battlecards; built and led win/loss and sales enablement programs. I have extensive experience in the healthcare, global technology, and consulting industries. Specific skills include business strategy and planning, brand strategy and management, market and competitive intelligence, market planning and segmentation, research and insight development, voice of the customer research, demand generation, sales enablement, product launch and positioning, mergers and acquisitions.