Sagar Dutt Email & Phone Number | =Developing & Managing Team in Story Board Development of Marketing communication concpt Promotional Activity and Events and other tools. =Designing ‘Below The Line Activity’ And Implementation For Brands =Handling Publicity & PR =Implementation of marketing communication activities. : =Strategic Management - Provide accurate planning information on the market and its consumer focus to Enable appropriate decision making. -Support the achievement of financial goals for the assigned business unit by driving strategic, effective and measurable marketing communication programs in to the given territory, on time and within budget.- Capitalize on cross-promotional opportunities, synergy partners, etc. - Participate in synergy meetings to understand overall company's strategies to enable marketing activity plans are in line with the policy. - Develop and implement consumer marketing plan that enhances the image and off take of the brands.-reinforces the consumers confidence and grows the business via specific MARKETING COMMUNICATION ACTIVITIES, such as fairs, ‘Below –The –Line Activity,, events POSM materials & merchandising, Rural marketing etc - Provide annual Publicity & Promotion plans based on the regional policy & market requirement. Retail - Develop retail presence with key retailers, also surrogate sales locations as bookstores, department stores, hypermarket and specialty chains through creating permanent product corners for selling products - Identify and develop new potential channels to increase in-market sales performance. - Plan and execute retail material support programs to gain greater consumers’ interest, product visibility and increased sales, such as POSM, premiums, MERCHANDISING ETC. - Manage and implement activities to ensure consistency and quality in event concept and execution to ensure all major events that are consistent with the regional strategies as well as in line with the local needs. Specialties: - Formulating Short/Long Marketing plans to ensure Marketing Performance and Profitability. - Promotional Activities. - Interaction with relevant Agencies -media monitoringand public relation activities. -Managing alliances., market information activity, etc. - surrogate sales to develop markets remaining unrepresented.

Sagar Dutt

=Developing & Managing Team in Story Board Development of Marketing communication concpt Promotional...
Kolkata, West Bengal, India

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Sagar Dutt’s Email sagar@verdureconcepts.co.in

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Sagar Dutt’s Location Kolkata, West Bengal, India

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Kolkata, West Bengal, India

Sagar Dutt is a =Developing & Managing Team in Story Board Development of Marketing communication concpt Promotional Activity and Events and other tools. =Designing ‘Below The Line Activity’ And Implementation For Brands =Handling Publicity & PR =Implementation of marketing communication activities. : =Strategic Management - Provide accurate planning information on the market and its consumer focus to Enable appropriate decision making. -Support the achievement of financial goals for the assigned business unit by driving strategic, effective and measurable marketing communication programs in to the given territory, on time and within budget.- Capitalize on cross-promotional opportunities, synergy partners, etc. - Participate in synergy meetings to understand overall company's strategies to enable marketing activity plans are in line with the policy. - Develop and implement consumer marketing plan that enhances the image and off take of the brands.-reinforces the consumers confidence and grows the business via specific MARKETING COMMUNICATION ACTIVITIES, such as fairs, ‘Below –The –Line Activity,, events POSM materials & merchandising, Rural marketing etc - Provide annual Publicity & Promotion plans based on the regional policy & market requirement. Retail - Develop retail presence with key retailers, also surrogate sales locations as bookstores, department stores, hypermarket and specialty chains through creating permanent product corners for selling products - Identify and develop new potential channels to increase in-market sales performance. - Plan and execute retail material support programs to gain greater consumers’ interest, product visibility and increased sales, such as POSM, premiums, MERCHANDISING ETC. - Manage and implement activities to ensure consistency and quality in event concept and execution to ensure all major events that are consistent with the regional strategies as well as in line with the local needs. Specialties: - Formulating Short/Long Marketing plans to ensure Marketing Performance and Profitability. - Promotional Activities. - Interaction with relevant Agencies -media monitoringand public relation activities. -Managing alliances., market information activity, etc. - surrogate sales to develop markets remaining unrepresented.