Roy Howell Email & Phone Number | PH.D., Marketing and Quantitative Methods. 25+ years in a wide variety of consulting engagements, from start-ups to Fortue 100. Specialties: Marketing Strategy and Strategic Research. Choice Modeling, Market Segmentation and Positioning; Customer Value, Loyalty, and Satisfaction research.

Roy Howell

PH.D., Marketing and Quantitative Methods. 25+ years in a wide variety of consulting engagements, f...
Lubbock, Texas, United States

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Roy Howell’s Email rhowell@ba.ttu.edu

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Roy Howell’s Location Lubbock, Texas, United States

Roy Howell’s Current Industry College Of Business Texas Tech University

Roy Howell’s Prior Industry

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Professor of Marketing, Former Dean

1982-07-01 00:00:00 - Present

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Roy Howell is a PH.D., Marketing and Quantitative Methods. 25+ years in a wide variety of consulting engagements, from start-ups to Fortue 100. Specialties: Marketing Strategy and Strategic Research. Choice Modeling, Market Segmentation and Positioning; Customer Value, Loyalty, and Satisfaction research.