Ross Bray Email & Phone Number | • Revived Referee Magazine's digital presence with a full website redesign, curated content, email series, downloadable guides, online quizzes, improved SEO and a renewed social media focus which lead to over 20,000 new email subscribers and a 500% increase in web traffic, growing digital ad revenue by over 1200% in the first year. • Coordinated a team of 12 to create the world’s largest survey of sports officials, receiving 17,487 responses and over 6,000,000 data points. These results lead to the development and promotion of the employee value proposition (EVP) for the national recruitment campaign to creatively build candidate pipelines to foster growth in the officiating industry. • Partnered with internal stakeholders and board of directors to strategize the “Say Yes To Officiating” movement, which inspires current sports officials and fosters the growth of the next generation. Directed the development and design (graphical and UX) of website along with all content and marketing materials including motivational videos, presentations, photos, articles and national conference.

Ross Bray

• Revived Referee Magazine's digital presence with a full website redesign, curated content, email s...
Racine, Wisconsin, United States

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Ross Bray’s Email rbray@naso.org

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Ross Bray’s Location Racine, Wisconsin, United States

Ross Bray’s Current Industry Referee Magazine And The National Association Of Sports Officials Balancinghome Com

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Director of Design, Digital Media & Branding

2012-05-01 00:00:00 - Present

Co-Founder/Creative Director

2011-01-01 00:00:00 - Present

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Ross Bray is a • Revived Referee Magazine's digital presence with a full website redesign, curated content, email series, downloadable guides, online quizzes, improved SEO and a renewed social media focus which lead to over 20,000 new email subscribers and a 500% increase in web traffic, growing digital ad revenue by over 1200% in the first year. • Coordinated a team of 12 to create the world’s largest survey of sports officials, receiving 17,487 responses and over 6,000,000 data points. These results lead to the development and promotion of the employee value proposition (EVP) for the national recruitment campaign to creatively build candidate pipelines to foster growth in the officiating industry. • Partnered with internal stakeholders and board of directors to strategize the “Say Yes To Officiating” movement, which inspires current sports officials and fosters the growth of the next generation. Directed the development and design (graphical and UX) of website along with all content and marketing materials including motivational videos, presentations, photos, articles and national conference.