Roberto Fedi Email & Phone Number | Profitable growth can be better achieved with pragmatism, better creativity and less nonsense: • Pragmatism is the ability to identify what influences critical behaviours; • Creativity is the ability to think beyond conventions; • Nonsense is the clutter of myths and fads that hamper effective decisions. ____________________________ Expertise: • Business strategy (competitive advantage, value innovation/blue ocean strategy) • Strategic marketing (market selection, segmentation, targeting, positioning, 4Ps) • Brand strategy and management • Communication strategy and management • Cultural change management • International development Experience (client selection): AC Milan, Allianz, Barilla, Bayer, Beiersdorf, Deutsche Bank, Fiat, Henkel, Italian Government (Formez PA), Johnson & Johnson, Kellogg's, Mitsubishi, Monte dei Paschi Group, Müller Milch, Procter & Gamble, Roche Diagnostics, Sony, Unilever. ___________________________

Roberto Fedi

Profitable growth can be better achieved with pragmatism, better creativity and less nonsense: • Pra...
Düsseldorf, North Rhine-Westphalia, Germany

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Roberto Fedi’s Location Düsseldorf, North Rhine-Westphalia, Germany

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Roberto Fedi’s Prior Industry Bbdo | Leo Burnett | Young And Rubicam

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Managing Principal

2009-01-01 00:00:00 - Present

Global Account Director, Managing Director, Executive Director Multinational Clients (Europe)

1997-01-01 00:00:00 - 2008-01-01 00:00:00

Regional Account Director, Managing Director

1990-01-01 00:00:00 - 1997-01-01 00:00:00

Account management

1987-01-01 00:00:00 - 1989-01-01 00:00:00

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Roberto Fedi is a Profitable growth can be better achieved with pragmatism, better creativity and less nonsense: • Pragmatism is the ability to identify what influences critical behaviours; • Creativity is the ability to think beyond conventions; • Nonsense is the clutter of myths and fads that hamper effective decisions. ____________________________ Expertise: • Business strategy (competitive advantage, value innovation/blue ocean strategy) • Strategic marketing (market selection, segmentation, targeting, positioning, 4Ps) • Brand strategy and management • Communication strategy and management • Cultural change management • International development Experience (client selection): AC Milan, Allianz, Barilla, Bayer, Beiersdorf, Deutsche Bank, Fiat, Henkel, Italian Government (Formez PA), Johnson & Johnson, Kellogg's, Mitsubishi, Monte dei Paschi Group, Müller Milch, Procter & Gamble, Roche Diagnostics, Sony, Unilever. ____________________________