Rima Bichu Email & Phone Number | After working in the media industry with a background in fine arts, one of the first lessons that I learned was, art and creative direction is highly subjective. 'Good looking does not equate to good selling.' This nagging thought changed my perspective towards application of creativity and opened my eyes to brand identity and design. Picking from hints, lessons, experiences and mistakes for almost a decade, I have come a long way in understanding brand identity design in its many hues and textures. I now know that brand design is managing to present subjective ideas in an objective package for a mass or targeted appeal of the audiences. Knowing the difference between making stuff look good and making stuff look good in such a way that the brand's essence, story/legacy and connect is established all at once, is crucial business.

Rima Bichu

After working in the media industry with a background in fine arts, one of the first lessons that I...
Mumbai, Mumbai, India

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Rima Bichu’s Phone Numbers +91 85520 5****

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Rima Bichu’s Location Mumbai, Mumbai, India

Rima Bichu’s Current Industry Invoke Brandworks Destylio Communication And Design

Rima Bichu’s Prior Industry Utv | K Sera Sera | Mimo Productions

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Co-Founder, Head Experiences And Design

2021-03-01 00:00:00 - Present

Co-Founder And Director - Creative

2015-06-01 00:00:00 - Present

Senior Brand Visualiser

2007-12-01 00:00:00 - 2012-02-01 00:00:00

Creative Visualizer

2006-09-01 00:00:00 - 2007-12-01 00:00:00

Visual Designer

2006-01-01 00:00:00 - 2006-09-01 00:00:00

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Rima Bichu is a After working in the media industry with a background in fine arts, one of the first lessons that I learned was, art and creative direction is highly subjective. 'Good looking does not equate to good selling.' This nagging thought changed my perspective towards application of creativity and opened my eyes to brand identity and design. Picking from hints, lessons, experiences and mistakes for almost a decade, I have come a long way in understanding brand identity design in its many hues and textures. I now know that brand design is managing to present subjective ideas in an objective package for a mass or targeted appeal of the audiences. Knowing the difference between making stuff look good and making stuff look good in such a way that the brand's essence, story/legacy and connect is established all at once, is crucial business.