FAQ About Riana Frischman

• What is Riana Frischman's address?

  Riana Frischman is located at
  New York City Metropolitan Area, New York City Metropolitan Area, United States

• What is Riana Frischman's job title?

  Riana Frischman is a I have 12+ years of experience in go-to-market strategy, technology product launches, voice-of-customer/customer research, and launch plan orchestration/project management. I'm currently working as a Product Marketer driving B2B device experience at Meta Reality Labs. Previously, I spent 3.5+ years at Amazon where I drove a number of projects in the Payments and Fashion spaces, including: managing a team of product marketers, content strategists, and designers responsible for developing impactful customer messaging, visual design, and marketing campaign content for payment method launches and evergreen marketing campaigns; leading Amazon Fashion's marketing for high-velocity site events (Prime Day, Black Friday/Cyber Monday); driving go-to-market strategy, messaging, and customer research for new digital payment methods including "buy now, pay later" and brand marketing for the Amazon Pay unified wallet. Before joining Amazon, I was Criteo’s global Head of Product Marketing, where I led a team of four and developed the go-to-market and launch strategy for Criteo Retail Media; a Product Marketing Manager for demand-side products at Smart AdServer; and a Product Marketer & Analyst Relations Manager at Sprinklr, the world's most complete social media management platform for the enterprise. I drove go-to-market strategy for Sprinklr's Advertising and Social Clouds; each of these clouds received Leader placements in Forrester Waves during my tenure. Before my start in product marketing, I was a marketer for hospitality brands including Magnolia Bakery and Blue Ribbon Restaurants. I also worked in audience development at Hearst Digital Media, where I devised social media strategies and consulted on best practices for 24 digital magazine brands including ELLE, Cosmopolitan, Esquire and Harper's Bazaar. In 2020, I was selected as one of Product Marketing Alliance's Top 100 Product Marketers. Additionally, I have been a speaker at Product Marketing World New York, The Product School, and Social Media Week New York.

• What industry does Riana Frischman currently work in?

  Riana Frischman currently works in the Meta |

• Which languages does Riana Frischman speak?

  No Languages Available

• Which industries has Riana Frischman previously worked in?

  Riana Frischman has prior
  experience in the following industries:
  Amazon | Product School | Criteo | Equativ | Sprinklr | Hospitality Industry | Hearst Digital Media | Jane Creative | Prentice Cultural Communications | Qulture | Anya Hindmarch | The Patch

• What is Riana Frischman’s work experience?

  Riana Frischman has the following professional experience:
  Meta | Amazon | Product School | Criteo | Equativ | Sprinklr | Hospitality Industry | Hearst Digital Media | Jane Creative | Prentice Cultural Communications | Qulture | Anya Hindmarch | The Patch

• How can I find Riana Frischman on LinkedIn?

  You can view Riana Frischman’s LinkedIn profile at LinkedIn URL

• What are Riana Frischman’s work email addresses?

  Riana Frischman’s work email
  addresses are
  rfrischman@amazon.com

• What company does Riana Frischman work for?

  Meta |