FAQ About Rachel Bevans

• What is Rachel Bevans's address?

  Rachel Bevans is located at
  Sydney, Sydney, Australia

• What is Rachel Bevans's job title?

  Rachel Bevans is a I am a strategist/researcher, strategic marketer and business director with over 30 years’ experience across business, brand, employer brand and marketing research, strategy and planning - integrating sustainability and brought to life across identity, culture, experience, communications and innovation. I bring an objective, holistic and diverse perspective to understanding the business problem, unlocking insights and providing strategic direction, frameworks and plans to guide the creation and activation of solutions that are effective, creative and commercial. With 10 years client-side and 9 in agencies, I have been operating my consultancy for the last 12 years. Frustrated with inside out B2B vs outside in B2C approaches, I started The Healthy Brand Company taking a holistic ‘one brand, people first' approach to align all stakeholders around a common purpose, values and positioning; building and aligning brand, employer brand and sustainable business strategies to consistently deliver against the promise. This involves: - Business strategy: problem definition, market opportunity, play to win, commercial/profit model and value proposition, sustainability strategy facilitation and alignment - Vision, purpose and values - Behaviours and culture - Market research to understand what motivates customers, employees, stakeholders: workshops, focus groups, 1-on-1 interviews, ethnography, surveys - Segmentation, profiles, journey mapping - Customer, corporate and employer brand strategy: targeting, positioning, identity, architecture, value proposition and experience, shifts, horizon planning, migration strategy - Marketing strategy: product, price, integrated communications, distribution, people, process and service, marketing plan, measurement - Design, develop and implement planning process and frameworks for brand and marketing, employer brand, customer and employee experience, communications and innovation, business and sustainability strategy and alignment - Link to business strategy and the bottom line, setting objectives/ROI measurement, performance monitoring Expertise: Driving organisation change towards alignment of people, brands and business, involving employees in the process and developing relevant behaviours to drive business strategy and results, whilst building brand reputation and value. Fellow & Certified Practicing Marketer, Australian Marketing Institute Member & Qualified Professional Researcher, The Research Society Member Australian HR Institute, Cert. Employer Brand Leadership Certified Sustainability Practitioner, CSE

• What industry does Rachel Bevans currently work in?

  Rachel Bevans currently works in the The Healthy Brand |

• Which languages does Rachel Bevans speak?

  No Languages Available

• Which industries has Rachel Bevans previously worked in?

  Rachel Bevans has prior
  experience in the following industries:
  Flatworld Integration | Mccann Worldgroup | Principals | Bluemarlin | Dragon Rouge | Radley Yeldar | Flamingo | Premier Foods | Westpac | William Grant And Sons | News | Unilever

• What is Rachel Bevans’s work experience?

  Rachel Bevans has the following professional experience:
  The Healthy Brand | Flatworld Integration | Mccann Worldgroup | Principals | Bluemarlin | Dragon Rouge | Radley Yeldar | Flamingo | Premier Foods | Westpac | William Grant And Sons | News | Unilever

• How can I find Rachel Bevans on LinkedIn?

  You can view Rachel Bevans’s LinkedIn profile at LinkedIn URL

• What are Rachel Bevans’s work email addresses?

  Rachel Bevans’s work email
  addresses are
  rachelbevans@mac.com

• What company does Rachel Bevans work for?

  The Healthy Brand |