Priscilla Chen Email & Phone Number | Leads the business affairs efforts for Apple's Marcom team in Southeast Asia. Responsible for curation and sourcing of third party content for Apple's marketing communications in the region across all products and marketing channels. Most recently, Priscilla was leading the business affairs team at TBWA/Media Arts Lab's APAC Regional Hub in Singapore managing client and commercial relationships related to advertising for Apple. Worked with agency teams and client to oversee the successful rights management, legal risk and adaptation of advertising creative in markets including Southeast Asia, India, Korea, and Australia. In a past life, she helmed the business development and marketing communications at two Top 20 internationally renowned law firms (each with nearly 2000+ employees and 15+ offices globally) for their practices in Los Angeles, Greater China (Hong Kong, Beijing, and Shanghai) and Southeast Asia so understands strategic business planning and the successes of building strong relationships with new and existing clients and outside partners. Used to working to high standards and tight deadlines and able to persuade and influence stakeholders, partners, colleagues and clients at all levels. A California native but have devoted most of her professional career to Asia, having lived and worked in Hong Kong, Beijing, Shanghai and Singapore.

Priscilla Chen

Leads the business affairs efforts for Apple's Marcom team in Southeast Asia. Responsible for curati...
Singapore

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Business Affairs, Southeast Asia Marcom

2018-05-01 00:00:00 - Present

Sr. Regional Business Affairs Manager, Apac Hub

2016-07-01 00:00:00 - Present

Practice Development Manager, South & Southeast Asia

2012-08-01 00:00:00 - 2014-10-01 00:00:00

Greater China Regional Marketing Manager

2005-10-01 00:00:00 - 2012-07-01 00:00:00

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Priscilla Chen is a Leads the business affairs efforts for Apple's Marcom team in Southeast Asia. Responsible for curation and sourcing of third party content for Apple's marketing communications in the region across all products and marketing channels. Most recently, Priscilla was leading the business affairs team at TBWA/Media Arts Lab's APAC Regional Hub in Singapore managing client and commercial relationships related to advertising for Apple. Worked with agency teams and client to oversee the successful rights management, legal risk and adaptation of advertising creative in markets including Southeast Asia, India, Korea, and Australia. In a past life, she helmed the business development and marketing communications at two Top 20 internationally renowned law firms (each with nearly 2000+ employees and 15+ offices globally) for their practices in Los Angeles, Greater China (Hong Kong, Beijing, and Shanghai) and Southeast Asia so understands strategic business planning and the successes of building strong relationships with new and existing clients and outside partners. Used to working to high standards and tight deadlines and able to persuade and influence stakeholders, partners, colleagues and clients at all levels. A California native but have devoted most of her professional career to Asia, having lived and worked in Hong Kong, Beijing, Shanghai and Singapore.