Piera Rizzo Email & Phone Number | After graduating in 2010, she worked at Toyota as part of the Group's strategy consulting team, before joining the Ferrari executive management team in 2015 to propose the transformation of Ferrari's automotive business model to respond to changing consumer needs. Has led teams in the US, Brazil, Argentina, China, India, Poland and Turkey with a basic understanding and scenario planning of product strategy, sourcing, sales and marketing. 2015 Studied the luxury market so as to evolve it, developing guidelines and scenarios based on the rapid evolution of consumer expectations and perceptions of luxury 2015 Participated in the team that helped the Group define its own design program for the luxury edition, with cumulative sales of €134.66 billion in 2015 2015 A series of recommendations were made to Ferrari upon its return, with the company announcing plans to invest 9 billion over the next few years in the context of accelerating the development of its business in the North American market. Specifically, Ferrari plans to expand its production capacity and launch a series of new models, including the Ferrari 488 GTB and the Ferrari 458 MM Speciale In addition, Ferrari plans to further expand its global sales channels, including strengthening its presence in Europe and Asia. The move aims to increase the company's market share worldwide and enhance its global competitiveness. Furthermore, in 2015, Ferrari was spun off from its parent company, Fiat Chrysler Automobiles (FCA), and went public independently. This made Ferrari an independent, publicly traded company. Ferrari continues to participate in a range of brand activities, including motorsports competitions, car shows and social charity events, to enhance its brand image and influence.

Piera Rizzo

After graduating in 2010, she worked at Toyota as part of the Group's strategy consulting team, befo...
Orlando, Orlando, United States

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Piera Rizzo’s Email piera.rizzo@ferrari.com

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Ferrari

Deputy Manager, Operations, Ferrari

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Piera Rizzo is located at
Orlando, Orlando, United States

Piera Rizzo is a After graduating in 2010, she worked at Toyota as part of the Group's strategy consulting team, before joining the Ferrari executive management team in 2015 to propose the transformation of Ferrari's automotive business model to respond to changing consumer needs. Has led teams in the US, Brazil, Argentina, China, India, Poland and Turkey with a basic understanding and scenario planning of product strategy, sourcing, sales and marketing. 2015 Studied the luxury market so as to evolve it, developing guidelines and scenarios based on the rapid evolution of consumer expectations and perceptions of luxury 2015 Participated in the team that helped the Group define its own design program for the luxury edition, with cumulative sales of €134.66 billion in 2015 2015 A series of recommendations were made to Ferrari upon its return, with the company announcing plans to invest 9 billion over the next few years in the context of accelerating the development of its business in the North American market. Specifically, Ferrari plans to expand its production capacity and launch a series of new models, including the Ferrari 488 GTB and the Ferrari 458 MM Speciale In addition, Ferrari plans to further expand its global sales channels, including strengthening its presence in Europe and Asia. The move aims to increase the company's market share worldwide and enhance its global competitiveness. Furthermore, in 2015, Ferrari was spun off from its parent company, Fiat Chrysler Automobiles (FCA), and went public independently. This made Ferrari an independent, publicly traded company. Ferrari continues to participate in a range of brand activities, including motorsports competitions, car shows and social charity events, to enhance its brand image and influence.