Pawel Kita Email & Phone Number | * Marketing manager with wide experience in B2B and FMCG marketing. Currently I hold regional responsibility for outdoor lighting segment in Zumtobel Group which is biggest supplier of professional lighting solutions in Europe. * Implementation and steering of European product and project launches in Austria and CEC* region: - defining regional product portfolio based on strategic analysis (market situation, competition, internal strenght and weaknesses) - communication to sales team - internal product trainings - creating and execution yearly marketing plans for region: - external activities for customers (trade fairs, seminars) - media plan (press releases, internet communication) * Briefing European Marketing team and R&D dep. on new product development * Experience in FMCG business gathered in former emploee Unilever (Knorr brand): - proposal for new product launches and marketing acitvities - briefing of R&D department, controlling NPD, execution of BTL and ATL activities - sales analysis using AC Nielsen programme *CEC = Central European Countries Specialties: * Strategic analysis (market research, financial analysis, product positioning) * Cooperation with BTL and ATL agencies (negotiations of prices for services, execution of plan due to time schedule) * Communication with sales department (conferences, newsletters) and customers (seminars, trade fairs)

Pawel Kita

* Marketing manager with wide experience in B2B and FMCG marketing. Currently I hold regional respon...
Austria

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Pawel Kita’s Location Austria

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Pawel Kita’s Prior Industry Thorn Lighting | Unilever

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Marketing Manager Central and Eastern Europe

2005-02-01 00:00:00 - 2008-06-01 00:00:00

Marketing Specialist

2001-04-01 00:00:00 - 2005-01-01 00:00:00

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Pawel Kita is a * Marketing manager with wide experience in B2B and FMCG marketing. Currently I hold regional responsibility for outdoor lighting segment in Zumtobel Group which is biggest supplier of professional lighting solutions in Europe. * Implementation and steering of European product and project launches in Austria and CEC* region: - defining regional product portfolio based on strategic analysis (market situation, competition, internal strenght and weaknesses) - communication to sales team - internal product trainings - creating and execution yearly marketing plans for region: - external activities for customers (trade fairs, seminars) - media plan (press releases, internet communication) * Briefing European Marketing team and R&D dep. on new product development * Experience in FMCG business gathered in former emploee Unilever (Knorr brand): - proposal for new product launches and marketing acitvities - briefing of R&D department, controlling NPD, execution of BTL and ATL activities - sales analysis using AC Nielsen programme *CEC = Central European Countries Specialties: * Strategic analysis (market research, financial analysis, product positioning) * Cooperation with BTL and ATL agencies (negotiations of prices for services, execution of plan due to time schedule) * Communication with sales department (conferences, newsletters) and customers (seminars, trade fairs)