Patricia Giassi Email & Phone Number | Career developed in the Marketing area. Working actively in projects to promote and penetrate new products in the market, elaborating communication and offering strategies, aligning commercial policies in business units, administering financial resources, managing teams, and other responsibilities. • Substantial experience in developing strategies for business units, interfacing with all sales channels, such as resellers, own stores, franchisees, e-commerce areas, and others, adjusting the plans according to each partner. Responsible for sales planning, marketing policies, pricing, budgeting, and monitoring the results, focusing on identifying profitable opportunities and improvements for the company. • Expertise in managing projects, events, and promotions, working with different business partners to promote new products and services. A highlight for the projects developed for the telephony segment, such as the campaign to launch the 5G frequency with Motorola, the release of several smartphone models and accessories (Amazon, Apple, Samsung, and others), numerous seasonal communication campaigns, among other projects. • Extensive knowledge in Strategic Marketing Management, working as responsible for developing assertiveness plans focused on maximizing the business results. Substantial experience in managing marketing operations, defining the media to run campaigns, administering budgets and funds, developing communication strategies, and following the results through KPIs of offline and online media. • Responsible for interfacing with suppliers, sales teams, commerce units, and business partners to properly align the commercialization of products, defining offers roadmap, and managing the portfolio of options. Ability in negotiating with manufacturers and corporate representatives the development and adjustment of new consumption options for the market. • Background in conducting market researches and consumer insights analysis using customer audience tools. Responsible for following all marketing scenarios proactively to identify profitable business practices, mapping competitors, defining the target audience, elaborating communication strategies, developing new business, evaluating the feasibility of different opportunities, and adjusting the strategic planning according to the consumption trends.

Patricia Giassi

Career developed in the Marketing area. Working actively in projects to promote and penetrate new pr...
Amazon, 200 Av. Chedid Jafet, Brazil

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Patricia Giassi’s Email patriciagiassi@amazon.com

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Patricia Giassi’s Location Amazon, 200 Av. Chedid Jafet, Brazil

Patricia Giassi’s Current Industry

Patricia Giassi’s Prior Industry Claro Brasil | Pernambucanas | Carrefour | Grupo Pao De Acucar | Unilever

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Work Experience

Amazon

Sr. Partner Marketing Manager

Present

Claro Brasil

Pricing And Offer Manager

2017-03-01 00:00:00 - 2021-05-01 00:00:00

Pernambucanas

Product Manager | Category: Telephony Service

2015-10-01 00:00:00 - 2017-03-01 00:00:00

Carrefour

Electronic Product Manager

2012-07-01 00:00:00 - 2013-03-01 00:00:00

Grupo Pao De Acucar

Buyer

2011-01-01 00:00:00 - 2012-06-01 00:00:00

Unilever

Intern

2008-01-01 00:00:00 - 2009-12-01 00:00:00

Skills

No Skills Available

Languages

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FAQ About Patricia Giassi

Patricia Giassi is located at
Amazon, 200 Av. Chedid Jafet, Brazil

Patricia Giassi is a Career developed in the Marketing area. Working actively in projects to promote and penetrate new products in the market, elaborating communication and offering strategies, aligning commercial policies in business units, administering financial resources, managing teams, and other responsibilities. • Substantial experience in developing strategies for business units, interfacing with all sales channels, such as resellers, own stores, franchisees, e-commerce areas, and others, adjusting the plans according to each partner. Responsible for sales planning, marketing policies, pricing, budgeting, and monitoring the results, focusing on identifying profitable opportunities and improvements for the company. • Expertise in managing projects, events, and promotions, working with different business partners to promote new products and services. A highlight for the projects developed for the telephony segment, such as the campaign to launch the 5G frequency with Motorola, the release of several smartphone models and accessories (Amazon, Apple, Samsung, and others), numerous seasonal communication campaigns, among other projects. • Extensive knowledge in Strategic Marketing Management, working as responsible for developing assertiveness plans focused on maximizing the business results. Substantial experience in managing marketing operations, defining the media to run campaigns, administering budgets and funds, developing communication strategies, and following the results through KPIs of offline and online media. • Responsible for interfacing with suppliers, sales teams, commerce units, and business partners to properly align the commercialization of products, defining offers roadmap, and managing the portfolio of options. Ability in negotiating with manufacturers and corporate representatives the development and adjustment of new consumption options for the market. • Background in conducting market researches and consumer insights analysis using customer audience tools. Responsible for following all marketing scenarios proactively to identify profitable business practices, mapping competitors, defining the target audience, elaborating communication strategies, developing new business, evaluating the feasibility of different opportunities, and adjusting the strategic planning according to the consumption trends.