Pam Goodfellow Email & Phone Number | MBA-level market research analyst possessing more than a decade of experience working with retailers, brands, financial institutions, and advertising agencies producing meaningful consumer insights and solution-driven analysis. Work has proactively identified driving forces behind changing consumer behavior, including digital disruption, post-recession “new normal” financial attitudes, Amazon.com, and the rise of the Millennial generation. Areas of Expertise: • Consumer Behavior • Primary Research, Secondary Research • Marketplace Trends • Consumer/Shopper Profiles • Competitive Insights • Analysis, Reports, Presentations • Thought Leadership • Project Management

Pam Goodfellow

MBA-level market research analyst possessing more than a decade of experience working with retailers...
Columbus, Ohio, United States

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Pam Goodfellow’s Email pam@biginsight.com

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Pam Goodfellow’s Location Columbus, Ohio, United States

Pam Goodfellow’s Current Industry Bread Financial

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Manager, Marketing Loyalty Advancement

2022-04-01 00:00:00 - Present

Director, Retail Insights; Lead Grocery Analyst

2020-02-01 00:00:00 - 2022-03-01 00:00:00

Senior Market Research Analyst

2017-11-01 00:00:00 - 2020-02-01 00:00:00

Principal Analyst, Consumer Insights Director

2013-02-01 00:00:00 - 2017-11-01 00:00:00

Forbes Contributor

2012-01-01 00:00:00 - 2017-01-01 00:00:00

Principal Analyst, Consumer Insights Director

2011-07-01 00:00:00 - 2013-06-01 00:00:00

Senior Analyst

2007-11-01 00:00:00 - 2010-12-01 00:00:00

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Pam Goodfellow is a MBA-level market research analyst possessing more than a decade of experience working with retailers, brands, financial institutions, and advertising agencies producing meaningful consumer insights and solution-driven analysis. Work has proactively identified driving forces behind changing consumer behavior, including digital disruption, post-recession “new normal” financial attitudes, Amazon.com, and the rise of the Millennial generation. Areas of Expertise: • Consumer Behavior • Primary Research, Secondary Research • Marketplace Trends • Consumer/Shopper Profiles • Competitive Insights • Analysis, Reports, Presentations • Thought Leadership • Project Management

Pam Goodfellow has prior
experience in the following industries:
Kantar | Alliance Data Card Services Know More Sell More | Prosper Insights And Analytics | Forbes | Biginsight | Bigresearch

Pam Goodfellow has the following professional experience:
Bread Financial | Kantar | Alliance Data Card Services Know More Sell More | Prosper Insights And Analytics | Forbes | Biginsight | Bigresearch