Owen Shapiro Email & Phone Number | Owen is a market researcher, strategist and author. He has spent more than 30 years in consumer insights and market strategy. This practical experience is illuminated by extensive formal training at the University of Chicago including an MA focused on Survey Research Methodology and an MBA with an emphasis on Behavioral Research and Marketing Strategy. His book, Brand Shift, was praised by one of the leading marketing academics, Philip Kotler, as “the first (book) to show what it will take to build successful brands in the 21st Century." He has a career-long interest in helping to launch start-up companies - several of which have become well-known names - including: Staples, Ulta, PetSmart, Five-below, and Guaranteed Rate.

Owen Shapiro

Owen is a market researcher, strategist and author. He has spent more than 30 years in consumer...
Chicago, Chicago, United States

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Owen Shapiro’s Email owen@qualsights.com

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Owen Shapiro’s Location Chicago, Chicago, United States

Owen Shapiro’s Current Industry Self Employed

Owen Shapiro’s Prior Industry Qualsights | Food Genius | Leo J Shapiro And Associates

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Retired

2017-01-01 00:00:00 - Present

Chief Social Scientist (Advisor)

2017-03-01 00:00:00 - 2020-05-01 00:00:00

Chairman Of The Board

2012-09-01 00:00:00 - 2016-04-01 00:00:00

Partner

1984-01-01 00:00:00 - 2015-10-01 00:00:00

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Owen Shapiro is a Owen is a market researcher, strategist and author. He has spent more than 30 years in consumer insights and market strategy. This practical experience is illuminated by extensive formal training at the University of Chicago including an MA focused on Survey Research Methodology and an MBA with an emphasis on Behavioral Research and Marketing Strategy. His book, Brand Shift, was praised by one of the leading marketing academics, Philip Kotler, as “the first (book) to show what it will take to build successful brands in the 21st Century." He has a career-long interest in helping to launch start-up companies - several of which have become well-known names - including: Staples, Ulta, PetSmart, Five-below, and Guaranteed Rate.