Nikki Erickson Email & Phone Number | Tenacious and results oriented leader with 15+ years of digital marketing and website experience. Successful at managing a broad range of digital initiatives ranging from high profile, multimillion dollar integrated digital marketing solutions to small-scale digital projects. Experience with both B2C and B2B audiences. Specialize in establishing company’s digital strategies, roadmap and ongoing project execution and optimization. Strengths include building relationships with core team members and larger team stakeholders to gain input and alignment across disciplines. Specialties: Strategic Account Development, Strategy, Research & Planning Cross-Functional Leadership, Budget Management, Program Management Analysis & Insight Development, Relationship Building, Communication Discipline Experience: Marketing & Sales Measurement & Analytics, SEO/SEM Business Requirements/Process Optimization, Content Strategy, User Experience & Design, Usability Testings, Translations Agile Development & Quality Assurance Technology Experience: Adobe Experience Manager CMS, Winshuttle PIM, Hybris ecommerce, Google Analytics Measurement, Tableau Reporting, BrightEdge SEO, Marketo Marketing Automation, Salesforce CRM, GlobalLink Translation Management, JIRA development management

Nikki Erickson

Tenacious and results oriented leader with 15+ years of digital marketing and website experience. Su...
Wayzata, Minnesota, United States

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Nikki Erickson’s Email nikki_erickson@graco.com

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Nikki Erickson’s Location Wayzata, Minnesota, United States

Nikki Erickson’s Current Industry Graco

Nikki Erickson’s Prior Industry Digitaria A Jwt | Jwt | Hot Dish Advertising | Regis

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Digital Strategy Director

2021-08-01 00:00:00 - Present

Digital Account Director

2012-01-01 00:00:00 - 2014-05-01 00:00:00

Digital Account Supervisor

2009-10-01 00:00:00 - 2012-01-01 00:00:00

Account Coordinator

2006-03-01 00:00:00 - 2008-03-01 00:00:00

Marketing Intern

2004-05-01 00:00:00 - 2005-01-01 00:00:00

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Nikki Erickson is a Tenacious and results oriented leader with 15+ years of digital marketing and website experience. Successful at managing a broad range of digital initiatives ranging from high profile, multimillion dollar integrated digital marketing solutions to small-scale digital projects. Experience with both B2C and B2B audiences. Specialize in establishing company’s digital strategies, roadmap and ongoing project execution and optimization. Strengths include building relationships with core team members and larger team stakeholders to gain input and alignment across disciplines. Specialties: Strategic Account Development, Strategy, Research & Planning Cross-Functional Leadership, Budget Management, Program Management Analysis & Insight Development, Relationship Building, Communication Discipline Experience: Marketing & Sales Measurement & Analytics, SEO/SEM Business Requirements/Process Optimization, Content Strategy, User Experience & Design, Usability Testings, Translations Agile Development & Quality Assurance Technology Experience: Adobe Experience Manager CMS, Winshuttle PIM, Hybris ecommerce, Google Analytics Measurement, Tableau Reporting, BrightEdge SEO, Marketo Marketing Automation, Salesforce CRM, GlobalLink Translation Management, JIRA development management