Nenad Vasin Email & Phone Number | With almost 20 years of extensive experience in the banking and financial industry, my career was tied to driving digital transformation and enhancing customer experience. I began in branch network and after a few years of experience working with various individual and SME clients, I advanced to work as Project Manager at Credit Agricole Serbia. I oversaw critical implementations, including credit scoring, HR application, various debit and credit card implementation projects as well as custom operational CRM software development. I then progressed to the Head of CRM department at Credit Agricole, where I pioneered the CRM concept, established a new department by setting up business processes, developing expertise and training team members while focusing on creating programs for acquisition, retention and cross sales. My roles as Head of Digital Marketing & Services and Head of Digital channels were focused on building an online sales funnel for individual banking products and services as well as developing multiwave and multichannel (SMS, Viber, Email, push notifications) campaign capabilities, which were used by IBM Unica CRM platform. As a Head of Online Sales at OTP banka I was tasked once again with creating a functional online sales funnel which achieved 120% YOY growth in sales. Funnel was driven by performance marketing campaigns that was created and supported by newly hired and trained team of various professionals like ppc experts, data analysts, content writers, UX/UI designer and other marketers. Now, as a Senior Consultant at Merkle DACH, I am leveraging my knowledge in digital channels development and transformation to help deliver customized CRM solutions that enhance salesforce effectiveness, improve customer experiences, and maximize revenue growth. I collaborate with stakeholders to understand their business needs and ensure seamless CRM implementation. My focus areas include CRM strategy and implementation, sales optimization, customer experience enhancement, and training and adoption.

Nenad Vasin

With almost 20 years of extensive experience in the banking and financial industry, my career was ti...
Serbia

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Nenad Vasin’s Email nenad.vasin@creditagricole.com

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Nenad Vasin’s Location Serbia

Nenad Vasin’s Current Industry Merkle Dach

Nenad Vasin’s Prior Industry Otp Banka Srbija | Vojvodjanska Banka | Credit Agricole

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Work Experience

Merkle Dach

Senior Consultant

2023-02-01 00:00:00 - Present

Otp Banka Srbija

Head Of Online Sales

2021-05-01 00:00:00 - 2023-02-01 00:00:00

Vojvodjanska Banka

Coordinator For Development Of Digital Channels

2020-02-01 00:00:00 - 2021-05-01 00:00:00

Credit Agricole

Head Of Digital Channels

2018-03-01 00:00:00 - 2019-06-01 00:00:00

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FAQ About Nenad Vasin

Nenad Vasin is located at
Serbia

Nenad Vasin is a With almost 20 years of extensive experience in the banking and financial industry, my career was tied to driving digital transformation and enhancing customer experience. I began in branch network and after a few years of experience working with various individual and SME clients, I advanced to work as Project Manager at Credit Agricole Serbia. I oversaw critical implementations, including credit scoring, HR application, various debit and credit card implementation projects as well as custom operational CRM software development. I then progressed to the Head of CRM department at Credit Agricole, where I pioneered the CRM concept, established a new department by setting up business processes, developing expertise and training team members while focusing on creating programs for acquisition, retention and cross sales. My roles as Head of Digital Marketing & Services and Head of Digital channels were focused on building an online sales funnel for individual banking products and services as well as developing multiwave and multichannel (SMS, Viber, Email, push notifications) campaign capabilities, which were used by IBM Unica CRM platform. As a Head of Online Sales at OTP banka I was tasked once again with creating a functional online sales funnel which achieved 120% YOY growth in sales. Funnel was driven by performance marketing campaigns that was created and supported by newly hired and trained team of various professionals like ppc experts, data analysts, content writers, UX/UI designer and other marketers. Now, as a Senior Consultant at Merkle DACH, I am leveraging my knowledge in digital channels development and transformation to help deliver customized CRM solutions that enhance salesforce effectiveness, improve customer experiences, and maximize revenue growth. I collaborate with stakeholders to understand their business needs and ensure seamless CRM implementation. My focus areas include CRM strategy and implementation, sales optimization, customer experience enhancement, and training and adoption.