Naoki Takahashi Email & Phone Number | SUMMARY A functional expert in MR as well as an influential leader making impacts and changes in the marketing research (MR) organization, the company and the industry. Worked both supplier and client of research/insight; 20 years each for supplier and client, providing insight from research and data analytics in wide range of industry and business issues and improving/transforming business strategies and processes. Strong communication capability backed up by data/fact-orientation and marketing/business acumen Leader of Nissan Global Headquarter MR organization Working as a leader by setting the goal of the MR organization, managing/improving the MR scheme, defining/nurturing the competencies and eveloping/adopting new methodologies Developed and managing the following as examples - Organization vision and mission - Scheme for global function management, e.g. collaboration scheme for global and local team, chair of global function management meetings, etc. - MR scheme and methodologies, e.g. sales forecast methodology and its expertise inheritance, etc. - Competency enhancement scheme, e.g. Competency definition, education program, etc. Innovator of business scheme and processes of the company Working as a change agent to develop and innovate company business schemes and processes in order to better leverage customer insights Developed and adopted the following as examples Product/communication development strategy/process, e.g. brand enhancement/assessment scheme, mROI assessment/planning scheme/tool, etc. KPI setting and assessment for the company and functions Solution provision to problems in Nissan MR and company management processes/scheme Industry leader Led a group of the leaders in big marketing research clients, e.g. Coca Cola Japan, Kao, Kirin, NTT Docomo, etc., involving support from Japan Marketing Association Taking initiatives to improve the quality of Japan marketing research in its performance and outputs by working JMRA innovation comittee, creating/offering webinars and making presentation at the industry seminars. Providing lectures and seminars at industry conferences and academy events

Naoki Takahashi

SUMMARY A functional expert in MR as well as an influential leader making impacts and changes in the...
Japan

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Naoki Takahashi’s Email naokitakahashi@mail.nissan.co.jp

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Naoki Takahashi’s Location Japan

Naoki Takahashi’s Current Industry Nissan Motor

Naoki Takahashi’s Prior Industry Intage

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Work Experience

Nissan Motor

Senior Advisor

2020-03-01 00:00:00 - Present

Intage

Senior Manager

1983-04-01 00:00:00 - 2003-02-01 00:00:00

Skills

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FAQ About Naoki Takahashi

Naoki Takahashi is located at
Japan

Naoki Takahashi is a SUMMARY A functional expert in MR as well as an influential leader making impacts and changes in the marketing research (MR) organization, the company and the industry. Worked both supplier and client of research/insight; 20 years each for supplier and client, providing insight from research and data analytics in wide range of industry and business issues and improving/transforming business strategies and processes. Strong communication capability backed up by data/fact-orientation and marketing/business acumen Leader of Nissan Global Headquarter MR organization Working as a leader by setting the goal of the MR organization, managing/improving the MR scheme, defining/nurturing the competencies and eveloping/adopting new methodologies Developed and managing the following as examples - Organization vision and mission - Scheme for global function management, e.g. collaboration scheme for global and local team, chair of global function management meetings, etc. - MR scheme and methodologies, e.g. sales forecast methodology and its expertise inheritance, etc. - Competency enhancement scheme, e.g. Competency definition, education program, etc. Innovator of business scheme and processes of the company Working as a change agent to develop and innovate company business schemes and processes in order to better leverage customer insights Developed and adopted the following as examples Product/communication development strategy/process, e.g. brand enhancement/assessment scheme, mROI assessment/planning scheme/tool, etc. KPI setting and assessment for the company and functions Solution provision to problems in Nissan MR and company management processes/scheme Industry leader Led a group of the leaders in big marketing research clients, e.g. Coca Cola Japan, Kao, Kirin, NTT Docomo, etc., involving support from Japan Marketing Association Taking initiatives to improve the quality of Japan marketing research in its performance and outputs by working JMRA innovation comittee, creating/offering webinars and making presentation at the industry seminars. Providing lectures and seminars at industry conferences and academy events