Monika Budinov Email & Phone Number | Responsible for Trade Marketing agenda in SBU Middle East & North Africa • Planning, implementation and evaluation of in-store campaigns for priority themes • Securing generic in-store solutions incl. innovative in-store materials testing • New LEGO Certified Stores (LCS) openings, trade marketing acitivites implementation and close co-operation with LCS partner • Development of market specific in-store campaigns (e.g. Ramadan campaign) and project execution (e.g. LEGOLAND Dubai Big store opening, MEA Shopper study research) • Events strategy, planning and execution in MEA markets • Budget process for trade marketing activities • Retail promotions, listings, planograms, secondary placements • Close co-operation with distributors and trade partners. Responsible for Trade Marketing agenda in SBU MEA (Middle East, Africa and Greece) with tasks as above. Reporting to Senior Customer and Trade Marketing Manager and being part of the 15 member regional CEEMEA (Central Europe Middle East and Africa) marketing team located in Prague. • Creation of trade marketing assets for whole region (Brand catalogues, Trade catalogues, Sales folders for priority themes, Retail flyers) • Creation of regional Priority listings and planograms • Supporting markets with marketing assets • Trade marketing conferences coordination. Educational and training company Palatinum s.r.o. and Palatinum Campus s.r.o. •Marketing acitivities - preparation of mktg concept, setup and operation of internal processes, mktg. plan and execution of activities, coaching of the mktg. coordinator • Project management –monitoring of actual EU grants for education, verification of grant possibilities for customers, obtaining accreditation of educational programs Grant agency Good.EU s.r.o. - EU grants for employees education • Applications for grants incl. communication with clients during processing and submitting •Verification of grant possibilities for customers. Responsible for marketing activities in Czech &Slovak Republic • Development and execution of brand strategy in CZ&SK, planning, execution and evaluation of ATL and BTL activities, new product launches, responsible for marketing budget, media planning, PR activities, consumer promotions, in-store campaigns, co-promotions with different partners, events, sales and market data analysis, monitoring of competitors, consumer research, cooperation with external agencies • Participation in EU marketing team – preparation of EU East regional campaigns • Member of the management team. • From Marketing trainee to Product Manager position - Incontinence Care division - location in Prague, Czech republic and Zeist, Netherlands (March 1999 - January 2000) • Planning, implementation and evaluation of marketing campaigns for both consumers and pharmaceutical partners (pharmacies, prescribers, institutions), registration of new products etc. •Completed 3 years International Trainee Development Program incl. experience on the job, mentorship and trainings in different areas e.g.Presentation skills, Teambuilding and leadership, Logistics, Business Economics, Marketing.

Monika Budinov

Responsible for Trade Marketing agenda in SBU Middle East & North Africa • Planning, implementation...
Prague, Prague, Czech Republic

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Monika Budinov’s Email monika.budinova@lego.com

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Monika Budinov’s Location Prague, Prague, Czech Republic

Monika Budinov’s Current Industry LEGO Trading s.r.o.

Monika Budinov’s Prior Industry External cooperation - Freelance worker | LEGO Group | SCA - Hygiene and Forest Products Company

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Work Experience

LEGO Trading s.r.o.

Trade Marketing Manager

2018-08-01 00:00:00 - Present

External cooperation - Freelance worker

Project Management

2005-01-01 00:00:00 - 2014-11-01 00:00:00

LEGO Group

Marketing Manager

2000-10-01 00:00:00 - 2003-09-01 00:00:00

SCA - Hygiene and Forest Products Company

Product Manager

1997-07-01 00:00:00 - 2000-10-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Monika Budinov

Monika Budinov is located at
Prague, Prague, Czech Republic

Monika Budinov is a Responsible for Trade Marketing agenda in SBU Middle East & North Africa • Planning, implementation and evaluation of in-store campaigns for priority themes • Securing generic in-store solutions incl. innovative in-store materials testing • New LEGO Certified Stores (LCS) openings, trade marketing acitivites implementation and close co-operation with LCS partner • Development of market specific in-store campaigns (e.g. Ramadan campaign) and project execution (e.g. LEGOLAND Dubai Big store opening, MEA Shopper study research) • Events strategy, planning and execution in MEA markets • Budget process for trade marketing activities • Retail promotions, listings, planograms, secondary placements • Close co-operation with distributors and trade partners. Responsible for Trade Marketing agenda in SBU MEA (Middle East, Africa and Greece) with tasks as above. Reporting to Senior Customer and Trade Marketing Manager and being part of the 15 member regional CEEMEA (Central Europe Middle East and Africa) marketing team located in Prague. • Creation of trade marketing assets for whole region (Brand catalogues, Trade catalogues, Sales folders for priority themes, Retail flyers) • Creation of regional Priority listings and planograms • Supporting markets with marketing assets • Trade marketing conferences coordination. Educational and training company Palatinum s.r.o. and Palatinum Campus s.r.o. •Marketing acitivities - preparation of mktg concept, setup and operation of internal processes, mktg. plan and execution of activities, coaching of the mktg. coordinator • Project management –monitoring of actual EU grants for education, verification of grant possibilities for customers, obtaining accreditation of educational programs Grant agency Good.EU s.r.o. - EU grants for employees education • Applications for grants incl. communication with clients during processing and submitting •Verification of grant possibilities for customers. Responsible for marketing activities in Czech &Slovak Republic • Development and execution of brand strategy in CZ&SK, planning, execution and evaluation of ATL and BTL activities, new product launches, responsible for marketing budget, media planning, PR activities, consumer promotions, in-store campaigns, co-promotions with different partners, events, sales and market data analysis, monitoring of competitors, consumer research, cooperation with external agencies • Participation in EU marketing team – preparation of EU East regional campaigns • Member of the management team. • From Marketing trainee to Product Manager position - Incontinence Care division - location in Prague, Czech republic and Zeist, Netherlands (March 1999 - January 2000) • Planning, implementation and evaluation of marketing campaigns for both consumers and pharmaceutical partners (pharmacies, prescribers, institutions), registration of new products etc. •Completed 3 years International Trainee Development Program incl. experience on the job, mentorship and trainings in different areas e.g.Presentation skills, Teambuilding and leadership, Logistics, Business Economics, Marketing.

Monika Budinov currently works in the LEGO Trading s.r.o. |

No Languages Available

Monika Budinov has prior
experience in the following industries:
External cooperation - Freelance worker | LEGO Group | SCA - Hygiene and Forest Products Company

Monika Budinov has the following professional experience:
LEGO Trading s.r.o. | External cooperation - Freelance worker | LEGO Group | SCA - Hygiene and Forest Products Company