Mirko Catucci Email & Phone Number | “Before ordering a test, decide what you will do if it is (1) positive or (2) negative. If both answers are the same, don't take the test” says Cochrane's aphorism, which I am referring to since I have been a Web Analyst for over 8 years in a domain, such as Digital, where the problem is paradoxically represented by the overabundance of information. Which are the relevant data? What actions do I have to apply according to the analysis? How can I turn information into value? These are the questions I constantly wonder about before approaching any analysis. As a Principal Consultant, I try to represent a guide for the youngest resources and give the highest possible support to the company. During my experience, I have focused on different digital domains, optimizing the eCommerce purchase funnel, the user experience, campaigns performances, customers profiling, and so on. Needing to process large amounts of data, I daily use SAS and SQL query languages, and the most important web analytics tool: Adobe and Google Analytics. I recently completed the Google Project Management Certificate, a rigorous program that covers traditional and Agile project management approaches throughout the life cycle of a project. I consider myself a lively and meticulous person, naturally prone to leadership.

Mirko Catucci

“Before ordering a test, decide what you will do if it is (1) positive or (2) negative. If both answ...
Milan, Milan, Italy

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2022-02-01 00:00:00 - Present

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Mirko Catucci is a “Before ordering a test, decide what you will do if it is (1) positive or (2) negative. If both answers are the same, don't take the test” says Cochrane's aphorism, which I am referring to since I have been a Web Analyst for over 8 years in a domain, such as Digital, where the problem is paradoxically represented by the overabundance of information. Which are the relevant data? What actions do I have to apply according to the analysis? How can I turn information into value? These are the questions I constantly wonder about before approaching any analysis. As a Principal Consultant, I try to represent a guide for the youngest resources and give the highest possible support to the company. During my experience, I have focused on different digital domains, optimizing the eCommerce purchase funnel, the user experience, campaigns performances, customers profiling, and so on. Needing to process large amounts of data, I daily use SAS and SQL query languages, and the most important web analytics tool: Adobe and Google Analytics. I recently completed the Google Project Management Certificate, a rigorous program that covers traditional and Agile project management approaches throughout the life cycle of a project. I consider myself a lively and meticulous person, naturally prone to leadership.