Michelle Marrable Email & Phone Number | Marketing Manager with 13+ years experience in acquisition campaign marketing leadership roles with proven success in developing insight-led strategies to increase brand awareness, audience engagement and lead generation. A passionate data-driven marketer with expertise in collaborating and leading teams to conceptualise and execute integrated campaigns across online and offline channels including TV, radio, outdoor, display, search. A keen eye for detail and strategic nature enable me to create and implement insight-driven marketing initiatives, which support overall business objectives. Passionate about what I do and offer a broad skill set across many areas of marketing, but specialising in digital acquisition, and content marketing. I understand the power of developing content that reaches and engages audiences throughout the buyer journey, across paid, owned and earned digital channels, to ultimately convert them to customers. Key skills include: • Leading high-performing marketing teams • Cross-functional c-suite stakeholder relationship management • Budget ownership, forecasting and reporting • Brand and customer experience • Integrated campaigns across on and offline channels • Programmatic Display, SEM and Social Media • Media planning and negotiation • Retail and local area marketing • Lead generation and nurturing • Digital acquisition campaigns • Analytics, insights and measuring marketing effectiveness against business goals • Conversion rate optimisation • Content marketing • Content distribution and amplification strategy

Michelle Marrable

Marketing Manager with 13+ years experience in acquisition campaign marketing leadership roles with...
Sydney, New South Wales, Australia

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Michelle Marrable’s Email michelle.marrable@hbf.com.au

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Michelle Marrable’s Location Sydney, New South Wales, Australia

Michelle Marrable’s Current Industry Hbf Health

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Work Experience

Hbf Health

Performance Marketing Manager

2022-10-01T00:00:00.000Z - Present

Cua Credit Union

Marketing Manager - Health Insurance

2020-08-01T00:00:00.000Z - 2023-03-01T00:00:00.000Z

Bupa

Marketing Manager - Growth & Performance

2017-11-01T00:00:00.000Z - 2020-02-01T00:00:00.000Z

Stochastic Simulation

Digital Content and Marketing Specialist

2013-01-01T00:00:00.000Z - 2015-07-01T00:00:00.000Z

Selesti

Senior Digital Account Manager

2008-06-01T00:00:00.000Z - 2012-05-01T00:00:00.000Z

Intel

Marketing Assistant

2005-07-01T00:00:00.000Z - 2006-08-01T00:00:00.000Z

Rbs

Business Partnership Representative

2004-05-01T00:00:00.000Z - 2005-01-01T00:00:00.000Z

Skills

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FAQ About Michelle Marrable

Michelle Marrable is located at
Sydney, New South Wales, Australia

Michelle Marrable is a Marketing Manager with 13+ years experience in acquisition campaign marketing leadership roles with proven success in developing insight-led strategies to increase brand awareness, audience engagement and lead generation. A passionate data-driven marketer with expertise in collaborating and leading teams to conceptualise and execute integrated campaigns across online and offline channels including TV, radio, outdoor, display, search. A keen eye for detail and strategic nature enable me to create and implement insight-driven marketing initiatives, which support overall business objectives. Passionate about what I do and offer a broad skill set across many areas of marketing, but specialising in digital acquisition, and content marketing. I understand the power of developing content that reaches and engages audiences throughout the buyer journey, across paid, owned and earned digital channels, to ultimately convert them to customers. Key skills include: • Leading high-performing marketing teams • Cross-functional c-suite stakeholder relationship management • Budget ownership, forecasting and reporting • Brand and customer experience • Integrated campaigns across on and offline channels • Programmatic Display, SEM and Social Media • Media planning and negotiation • Retail and local area marketing • Lead generation and nurturing • Digital acquisition campaigns • Analytics, insights and measuring marketing effectiveness against business goals • Conversion rate optimisation • Content marketing • Content distribution and amplification strategy