Michelle Boehm

Michelle Boehm

Vice President Research
Kansas City, Missouri, United States

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Work Experience

Vista Grande

Vice President Research

2017-10-01 - Present

Decision Insight

Vice President

2014-02-01 - 2017-01-01

GfK Custom Research

Senior Research Director

2006-09-01 - 2009-04-01

General Mills

Senior Research Associate

2003-11-01 - 2006-03-01

Research International

Client Services Director

1997-01-01 - 2003-01-01

Research House

National Field Director

1992-01-01 - 1995-01-01

Skills

decision trees shopper decision trees consumer decision trees shopper profiles brand motivations omnichannel needstates product substitutability retailer strengths barriers millennial research category roadmaps category strategy concept testing package testing aisle reinvention new category development path to purchase shopper segmentation natural foods research purchase decision hierarchy brand development brand relevance market structure

Languages

No Languages Available