Michelle Anderson Email & Phone Number | Successful, energetic and results-driven marketing leader with rock-solid track record of directing on-target, on-time, on-budget and on-brand marketing. Excels at bridging the strategic gap between executive objectives and tactical execution. Honest, genuine and respected team leader with a positive, fun, highly collaborative style who produces excellent results: -- Appointed by Entrust senior marketing leaders to 4 interim director roles in past 1.5 years (in addition to my current role), due to my broad experience set and excellent managerial skills -- Built global channel Marketing Development Funds (MDF) Program and Salesforce-based MDF platform from scratch, resulting in over 1M of sales and nearly 19K leads for partners within 1 year -- Led first-ever Global Partner Conference with 96% of the 221 owners, principals and top sales leaders reporting that they were satisfied/very satisfied with the event -- Led strategic development of Fargo corporate re-branding and messaging platform, doubling qualified leads, tripling stock price and increasing sales by 15% within 1 year after implementation -- Built industry-leading Fargo brand strength, greatly contributing to acquisition for 3x annual sales  -- Directed 7 company Fargo/HID re-branding efforts, including 2 major re-branding campaigns during a 1-year acquisition period Specialties:  B2B / Technology Focus  Channel Marketing  Technology Alliances  Team Building & Leadership  Excellent People Manager  Strong Writer and Speaker  Brand Management  Project Management  Budget Expertise  Global Experience  Lead Generation  Integrated Campaigns  Digital Marketing  Meeting & Event Planning  Tradeshow Management  Agency & Vendor Management  Internal Creative Management  Top-notch Organizational Skills

Michelle Anderson

Successful, energetic and results-driven marketing leader with rock-solid track record of directing...
Eden Prairie, Minnesota, United States

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Michelle Anderson’s Email michelle.anderson@entrust.com

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Michelle Anderson’s Location Eden Prairie, Minnesota, United States

Michelle Anderson’s Current Industry Entrust

Michelle Anderson’s Prior Industry Entrust Datacard | Datacard | Mts Systems | Hid Global | Fargo Electronics

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Work Experience

Entrust

Director, Global Partner Marketing and GTM Enablement

2022-08-01 00:00:00 - Present

Entrust Datacard

Manager, Global Partner Marketing

2014-05-01 00:00:00 - 2017-06-01 00:00:00

Datacard

Marketing Communications Manager

2010-08-01 00:00:00 - 2012-09-01 00:00:00

Mts Systems

Sr. Marketing Communications Specialist

2008-06-01 00:00:00 - 2010-08-01 00:00:00

Hid Global

Global Advertising and Marketing Manager

2007-12-01 00:00:00 - 2008-05-01 00:00:00

Fargo Electronics

Sr. Marketing Communications Manager

1992-08-01 00:00:00 - 2007-12-01 00:00:00

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FAQ About Michelle Anderson

Michelle Anderson is located at
Eden Prairie, Minnesota, United States

Michelle Anderson is a Successful, energetic and results-driven marketing leader with rock-solid track record of directing on-target, on-time, on-budget and on-brand marketing. Excels at bridging the strategic gap between executive objectives and tactical execution. Honest, genuine and respected team leader with a positive, fun, highly collaborative style who produces excellent results: -- Appointed by Entrust senior marketing leaders to 4 interim director roles in past 1.5 years (in addition to my current role), due to my broad experience set and excellent managerial skills -- Built global channel Marketing Development Funds (MDF) Program and Salesforce-based MDF platform from scratch, resulting in over 1M of sales and nearly 19K leads for partners within 1 year -- Led first-ever Global Partner Conference with 96% of the 221 owners, principals and top sales leaders reporting that they were satisfied/very satisfied with the event -- Led strategic development of Fargo corporate re-branding and messaging platform, doubling qualified leads, tripling stock price and increasing sales by 15% within 1 year after implementation -- Built industry-leading Fargo brand strength, greatly contributing to acquisition for 3x annual sales  -- Directed 7 company Fargo/HID re-branding efforts, including 2 major re-branding campaigns during a 1-year acquisition period Specialties:  B2B / Technology Focus  Channel Marketing  Technology Alliances  Team Building & Leadership  Excellent People Manager  Strong Writer and Speaker  Brand Management  Project Management  Budget Expertise  Global Experience  Lead Generation  Integrated Campaigns  Digital Marketing  Meeting & Event Planning  Tradeshow Management  Agency & Vendor Management  Internal Creative Management  Top-notch Organizational Skills