Michael Webster Email & Phone Number | THINK ABOUT IT. DO IT. LEARN FROM IT. I am a global marketing executive focused on establishing partnerships with stakeholders that maximize creativity, the development of comprehensive and results-focused brand initiatives, and competitive advantage. Others have said that I excel at being a team leader and a good team member. I can command a room and convince the most senior stakeholders to support ideas, just as I can empower my team to do the same. My communication style is transparent and honest; I provide direct, clear, and actionable feedback to foster growth in my team and champion their achievements relentlessly. I have a reputation and distinct capabilities for achieving bold targets and developing new revenue channels. My strengths include long-term strategic planning, integrated marketing campaign execution, and cross-functional collaboration. My career has provided the opportunities and privilege to work with some of the most recognized players in entertainment, including Paramount Pictures, Activision, LucasArts, and PlayStation. I've assisted in forming strategic international alliances with Major League Baseball, Xbox, and Nintendo to promote rapid market share expansion and brand recognition abroad. I enjoy working with a broad range of people and personalities to develop cutting-edge marketing that provides exciting viewer experiences, builds awareness and engagement, and ultimately attracts new customers and fosters loyalty. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 🌠 Drove 20% increase in user acquisition and 30% reduction in churn year-over-year for Start Wars: Galaxies business at LucasArts. 🌠 Tripled revenue for PlayStation MLB: The Show franchise, including driving revenue to over 100 million annually, increasing player engagement by +400% and ARPU by +150%. 🌠 Led rebranding for God of War globally which was positioned in a new creative direction based on key audience insights and evolving consumer needs. Sold 10MM units globally and generated 500+ million and won numerous Game of the Year awards. 🌠 Overhauled the go-to-market process for software for PlayStation. Ensured strategic alignment globally and measured and tracked key demand KPIs while reacting to changing market conditions. 🌠 Grew successful licensor partnerships with Major League Baseball and major car manufacturers. 🌠 Established studio brand framework for Crystal Dynamics which resulted in improved decision-making, prioritization, and identification of differentiating elements that attracted new studio talent.

Michael Webster

THINK ABOUT IT. DO IT. LEARN FROM IT. I am a global marketing executive focused on establishing pa...
San Francisco Bay Area, San Francisco Bay Area, United States

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Michael Webster’s Email mwebster@crystald.com

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Michael Webster’s Location San Francisco Bay Area, San Francisco Bay Area, United States

Michael Webster’s Current Industry Lone Cypress Consulting

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Work Experience

Lone Cypress Consulting

Strategic Advisor/Consultant

2019-06-01 00:00:00 - Present

Crystal Dynamics

Head Of Marketing

2020-02-01 00:00:00 - 2023-07-01 00:00:00

Playstation

Director Of Brand Marketing

2012-05-01 00:00:00 - 2019-05-01 00:00:00

Capcom

Director of Strategic Brand Marketing

2008-08-01 00:00:00 - 2012-05-01 00:00:00

Lucasarts

Senior Product Manager

2008-02-01 00:00:00 - 2008-08-01 00:00:00

Lucas Arts

Product Marketing Manager

2006-05-01 00:00:00 - 2008-02-01 00:00:00

Atari

Director of Marketing

2000-01-01 00:00:00 - 2004-01-01 00:00:00

Activision

Associate Product Manager

1999-01-01 00:00:00 - 2001-01-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Michael Webster

Michael Webster is located at
San Francisco Bay Area, San Francisco Bay Area, United States

Michael Webster is a THINK ABOUT IT. DO IT. LEARN FROM IT. I am a global marketing executive focused on establishing partnerships with stakeholders that maximize creativity, the development of comprehensive and results-focused brand initiatives, and competitive advantage. Others have said that I excel at being a team leader and a good team member. I can command a room and convince the most senior stakeholders to support ideas, just as I can empower my team to do the same. My communication style is transparent and honest; I provide direct, clear, and actionable feedback to foster growth in my team and champion their achievements relentlessly. I have a reputation and distinct capabilities for achieving bold targets and developing new revenue channels. My strengths include long-term strategic planning, integrated marketing campaign execution, and cross-functional collaboration. My career has provided the opportunities and privilege to work with some of the most recognized players in entertainment, including Paramount Pictures, Activision, LucasArts, and PlayStation. I've assisted in forming strategic international alliances with Major League Baseball, Xbox, and Nintendo to promote rapid market share expansion and brand recognition abroad. I enjoy working with a broad range of people and personalities to develop cutting-edge marketing that provides exciting viewer experiences, builds awareness and engagement, and ultimately attracts new customers and fosters loyalty. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 🌠 Drove 20% increase in user acquisition and 30% reduction in churn year-over-year for Start Wars: Galaxies business at LucasArts. 🌠 Tripled revenue for PlayStation MLB: The Show franchise, including driving revenue to over 100 million annually, increasing player engagement by +400% and ARPU by +150%. 🌠 Led rebranding for God of War globally which was positioned in a new creative direction based on key audience insights and evolving consumer needs. Sold 10MM units globally and generated 500+ million and won numerous Game of the Year awards. 🌠 Overhauled the go-to-market process for software for PlayStation. Ensured strategic alignment globally and measured and tracked key demand KPIs while reacting to changing market conditions. 🌠 Grew successful licensor partnerships with Major League Baseball and major car manufacturers. 🌠 Established studio brand framework for Crystal Dynamics which resulted in improved decision-making, prioritization, and identification of differentiating elements that attracted new studio talent.

Michael Webster currently works in the Lone Cypress Consulting |

No Languages Available

Michael Webster has prior
experience in the following industries:
Crystal Dynamics | Playstation | Capcom | Lucasarts | Lucas Arts | Atari | Activision

Michael Webster has the following professional experience:
Lone Cypress Consulting | Crystal Dynamics | Playstation | Capcom | Lucasarts | Lucas Arts | Atari | Activision