Michael Vari Email & Phone Number | Hi there. I’m Michael and I fix broken messaging! After working with top names like Apple, Kraft and McDonald’s, I now help motivated companies and organizations deliver on growth by diagnosing and fixing the mistakes that hold them back. Surprisingly, when messaging isn’t working, I find it’s often the same thing, over and over: symmetry. A business's success rides on its ability to win customers, investors and strategic partners. So how do you do that? You present an iron-clad case that shows you're a perfect match to the needs and expectations of each of those groups. And that's where companies drop the ball, because it's complex. There’s research, strategy, writing, design. Ideally, you’d have a specialist in each area. And—perhaps most importantly—someone directing who is expert in all of them. Someone who can unearth the key nuggets, craft the look and language, and build it all into a rock-solid, audience-centered case. Most companies don’t have a person like that, because they’re rare. As luck has it, I’m that person. My experience and training are equally heavy in messaging and visual communication, including research and strategy. Here are some ways I’ve put them to use for my clients: • Designed and directed popular marketing campaigns for McDonald’s with partners Pixar, the NBA, World Cup Soccer, the Olympics and Disney. • Overhauled marketing, branding, investor and PR materials for a global engine company, sparking a 400% stock jump and a 3-year 133% sales increase of $193M. • Revamped investor materials for investment firms, prompting expanded investment, multimillion-dollar capital raises and successful public stock launches for their portfolio companies. • Created and pitched winning policy-change presentations to the City of Chicago that boosted alternative-vehicle share in its taxi industry from 4% to 86% by 2015. How can I help you? Reach me at (773) 892-2945 or mvari@pointcommstrategies.com.

Michael Vari

Hi there. I’m Michael and I fix broken messaging! After working with top names like Apple, Kraft an...
Chicago, Chicago, United States

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Michael Vari’s Location Chicago, Chicago, United States

Michael Vari’s Current Industry Point Communication Strategies

Michael Vari’s Prior Industry Environmental Impact Initiative – Environmental Consultancy | Columbia College Chicago, Lake Forest College, University of Illinois at Chicago | Chicago International Film Festival | Simon Marketing, Inc.

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Work Experience

Point Communication Strategies

Marketing & Communcation Strategist, Principal

2011-01-01 00:00:00 - Present

Environmental Impact Initiative – Environmental Consultancy

Communication & Marketing Director, Consultant & Researcher

2008-01-01 00:00:00 - 2011-01-01 00:00:00

Columbia College Chicago, Lake Forest College, University of Illinois at Chicago

Graphic Design Instructor

2003-01-01 00:00:00 - 2007-01-01 00:00:00

Chicago International Film Festival

Communication Director, Editor & Writer

1999-01-01 00:00:00 - 2004-01-01 00:00:00

Simon Marketing, Inc.

Creative Director

1995-01-01 00:00:00 - 1999-01-01 00:00:00

Skills

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FAQ About Michael Vari

Michael Vari is located at
Chicago, Chicago, United States

Michael Vari is a Hi there. I’m Michael and I fix broken messaging! After working with top names like Apple, Kraft and McDonald’s, I now help motivated companies and organizations deliver on growth by diagnosing and fixing the mistakes that hold them back. Surprisingly, when messaging isn’t working, I find it’s often the same thing, over and over: symmetry. A business's success rides on its ability to win customers, investors and strategic partners. So how do you do that? You present an iron-clad case that shows you're a perfect match to the needs and expectations of each of those groups. And that's where companies drop the ball, because it's complex. There’s research, strategy, writing, design. Ideally, you’d have a specialist in each area. And—perhaps most importantly—someone directing who is expert in all of them. Someone who can unearth the key nuggets, craft the look and language, and build it all into a rock-solid, audience-centered case. Most companies don’t have a person like that, because they’re rare. As luck has it, I’m that person. My experience and training are equally heavy in messaging and visual communication, including research and strategy. Here are some ways I’ve put them to use for my clients: • Designed and directed popular marketing campaigns for McDonald’s with partners Pixar, the NBA, World Cup Soccer, the Olympics and Disney. • Overhauled marketing, branding, investor and PR materials for a global engine company, sparking a 400% stock jump and a 3-year 133% sales increase of $193M. • Revamped investor materials for investment firms, prompting expanded investment, multimillion-dollar capital raises and successful public stock launches for their portfolio companies. • Created and pitched winning policy-change presentations to the City of Chicago that boosted alternative-vehicle share in its taxi industry from 4% to 86% by 2015. How can I help you? Reach me at (773) 892-2945 or mvari@pointcommstrategies.com.

Michael Vari currently works in the Point Communication Strategies |

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Michael Vari has prior
experience in the following industries:
Environmental Impact Initiative – Environmental Consultancy | Columbia College Chicago, Lake Forest College, University of Illinois at Chicago | Chicago International Film Festival | Simon Marketing, Inc.

Michael Vari has the following professional experience:
Point Communication Strategies | Environmental Impact Initiative – Environmental Consultancy | Columbia College Chicago, Lake Forest College, University of Illinois at Chicago | Chicago International Film Festival | Simon Marketing, Inc.